Hybrid Senior Manager, Community & Affiliate Growth

Winky Lux; New York (NY); Hybrid; USD 110,000 - 165,000; Full time

Job summary

Winky Lux is seeking a Sr. Manager Community + Affiliate in New York, hybrid, to own our community strategy and lead the affiliate program. You will oversee social engagement, influencer partnerships, and brand voice while driving revenue through affiliates and creators.

You will manage university ambassador programs, coordinate with the agency, track sentiment, and report monthly on health metrics and performance. This role blends hands-on community work with strategic growth.

Qualifications

• 5+ years in social/community management or affiliate marketing.
• Experience running paid influencer partnerships and gifting programs.
• Experience managing external agencies and campus ambassador programs a plus.

Responsibilities

• Own and evolve community strategy aligning influencer, affiliate, and brand goals.
• Build relationships with creators, partners, and community members.
• Oversee day-to-day engagement with agency support and creator touches.
• Develop campus ambassador programs to reach early-career audiences.
• Identify, negotiate, and manage paid influencer partnerships and campaigns.
• Own gifting program, coordinate recipients and content tracking.
• Manage agency relationships ensuring on-brand, on-schedule delivery.
• Monitor sentiment and flag trends to the marketing team.
• Track community health metrics and report monthly trends.
• Coordinate affiliate content needs and report performance to leadership.

Skills

Social media management

Influencer program management

Community engagement

Brand voice development

Data-driven decision making

Tools

Impact

ShopMy

TTS

Rakuten

ShareASale

Job description

Winky Lux is seeking a Sr. Manager Community + Affiliate in New York, hybrid, to own our community strategy and lead the affiliate program. You will oversee social engagement, influencer partnerships, and brand voice while driving revenue through affiliates and creators.

You will manage university ambassador programs, coordinate with the agency, track sentiment, and report monthly on health metrics and performance. This role blends hands-on community work with strategic growth.