Sr. Manager Community + Affiliate

Winky Lux; New York (NY); Hybrid; USD 110,000 - 165,000; Full time

Job summary

Winky Lux is seeking a Sr. Manager Community + Affiliate in New York, hybrid, to own our community strategy and lead the affiliate program. You will oversee social engagement, influencer partnerships, and brand voice while driving revenue through affiliates and creators.

You will manage university ambassador programs, coordinate with the agency, track sentiment, and report monthly on health metrics and performance. This role blends hands-on community work with strategic growth.

Qualifications

• 5+ years in social/community management or affiliate marketing.
• Experience running paid influencer partnerships and gifting programs.
• Experience managing external agencies and campus ambassador programs a plus.

Responsibilities

• Own and evolve community strategy aligning influencer, affiliate, and brand goals.
• Build relationships with creators, partners, and community members.
• Oversee day-to-day engagement with agency support and creator touches.
• Develop campus ambassador programs to reach early-career audiences.
• Identify, negotiate, and manage paid influencer partnerships and campaigns.
• Own gifting program, coordinate recipients and content tracking.
• Manage agency relationships ensuring on-brand, on-schedule delivery.
• Monitor sentiment and flag trends to the marketing team.
• Track community health metrics and report monthly trends.
• Coordinate affiliate content needs and report performance to leadership.

Skills

Social media management

Influencer program management

Community engagement

Brand voice development

Data-driven decision making

Tools

Impact

ShopMy

TTS

Rakuten

ShareASale

Job description

Sr. Manager Community + Affiliate

Location: New York, NY (Hybrid)

Reports to: VP of Marketing

About Winky Lux

Winky Lux is a New York-based clean beauty brand built on a simple idea: makeup should be as fun to look at as it is to wear. We're known for products that people want to hold, photograph, and share. With clean formulations, playful design, and an accessible price point that makes discovery easy.

About the Role

This is a hybrid role combining hands-on community management (social engagement, influencer, brand voice, customer connection) with ownership of our affiliate marketing program. You'll be the voice of Winky Lux across social platforms while also building and scaling partnerships that drive measurable awareness and revenue through affiliates and creators.

What You'll Do

Community Management

• Own and evolve Winky Lux's overall community strategy, aligning community, influencer, and affiliate efforts with broader brand and marketing goals


• Build and maintain relationships with community members, creators, and partners to deepen brand loyalty and advocacy


• Own day-to-day community engagement with the help of the agency while also adding personal touches to strengthening relationships with creators.


• Develop and manage university/campus ambassador programs to build brand presence with early-career audiences


• With the help of the agency, Identify, negotiate, and manage relationships with paid influencer partners, from outreach through campaign execution


• Own and manage the gifting program, help identifying recipients, coordinating sends, and tracking resulting content and sentiment


• Manage the day-to-day relationship with agency partner STC, ensuring deliverables and campaigns stay on strategy and on schedule


• Monitor social sentiment and flag trends, complaints, or viral moments to the marketing team in real time


• Develop and execute community-building initiatives (UGC campaigns on creator IQ, giveaways, brand ambassador touchpoints)


• Partner with internal and external teams to identify community-driven content opportunities


• Track community health metrics (engagement rate, sentiment, follower growth) and report on trends monthly

Affiliate Program

• Own the affiliate channel as a whole, treating it as a core sales-driving channel with clear revenue targets, not just a partner-relationship function


• Manage and grow the Winky Lux affiliate program (e.g., Impact platform, ShopMy, TTS, Amazon), including recruitment, onboarding, and relationship management of affiliate partners with the help of agency


• Build and execute affiliate newsletter and communication cadences to drive partner engagement


• Identify, vet, and onboard new affiliates and micro/macro-influencers aligned with brand fit


• Set and track commission structures, promo codes, and campaign incentives in partnership with finance/marketing leadership


• Analyze affiliate performance data (conversion rate, AOV, ROAS) and optimize partner mix accordingly


• Coordinate affiliate-specific content and asset needs with the content/creative team


• Own reporting on affiliate program performance, presenting monthly results and recommendations to leadership

What You Bring

• 5+ years of experience in social/community management, with at least 1-2 years managing an affiliate or influencer program


• Experience running paid influencer partnerships and gifting programs, from strategy through execution


• Experience managing external agency relationships, ensuring deliverables stay on-brand and on-schedule


• Experience building or running university/campus ambassador programs a plus


• Proven track record growing an affiliate program's revenue contribution and partner base


• Excellent written communication skills with the ability to adapt tone across community engagement and partner-facing comms


• Experience with affiliate platforms (Impact, ShareASale, Rakuten, or similar)


• Strong analytical skills - comfortable pulling and interpreting performance data to make decisions


• Familiarity with social platforms (Instagram, TikTok) and native engagement tools/analytics


• Beauty or CPG industry experience strongly preferred


• Highly organized, self-directed, and comfortable owning a channel end-to-end