Hybrid Senior Integrated Marketing Leader

Verizon; Basking Ridge (NJ); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401(k) matching plan

Paid time off (vacation) up to 15 days

Job summary

Verizon is seeking an experienced marketing leader in a hybrid NJ role. You will drive cross‑functional campaigns, develop executive‑level briefs, and translate market insights into compelling sales tools.

You’ll partner with Product Marketing, Media, and Creative teams to optimize campaigns and local activation, while managing complex timelines and delivering measurable ROI. The position requires 6+ years in B2B marketing, strong presentation skills, and the ability to lead multiple initiatives

Qualifications

• Bachelor’s degree or four or more years of work experience required.
• Six or more years of relevant experience required.
• Experience working cross-functionally across Digital/Dotcom, Field Sales/Marketing, Product Marketing, and/or Media teams.
• B2B Marketing experience required.
• Experience creating and presenting executive-level decks, performance readouts, and strategic briefs to Sr. Director-level leadership and above.
• Experience translating market insights and data into compelling stories and sales enablement tools.

Responsibilities

• Collaborating in lockstep with Product Marketing to define campaign objectives, align on strategies, and establish baseline briefs.
• Partnering closely with the Media team to monitor campaign performance, track KPIs/GAs, and optimize local/regional media plans.
• Working closely with Creative teams and agencies to analyze performance data and execute real-time creative pivots, A/B testing, and message testing when applicable.
• Owning and managing the digital and Dotcom integration for your initiatives — ensuring seamless user journeys, landing page alignment, appointment‑booking functionality, and strong cross‑functional digital execution.
• Authoring, owning, and presenting strategic briefs, local pilot presentations, and deck updates for multiple LOBs and leadership stakeholders.
• Synthesizing media performance and local event ROI (GAs, leads, engagement) to share regular results, updates, and strategic recommendations out to leadership.
• Managing complex, multi‑faceted timelines with exceptional organizational skills to ensure all deliverables stay on strategy and on deadline.
• Leading and supporting additional high‑priority IMC initiatives and cross‑functional projects outside of Wireline marketing as needed by the business.
• Maintaining a deep understanding of market dynamics, competitive threats, and emerging trends to fill knowledge gaps and refine marketing strategy.

Skills

B2B Marketing experience

Executive-level presentation

Data storytelling

Cross-functional collaboration

Education

Bachelor’s degree or four or more years of work experience

Six or more years of relevant experience

Job description

Verizon is seeking an experienced marketing leader in a hybrid NJ role. You will drive cross‑functional campaigns, develop executive‑level briefs, and translate market insights into compelling sales tools.

You’ll partner with Product Marketing, Media, and Creative teams to optimize campaigns and local activation, while managing complex timelines and delivering measurable ROI. The position requires 6+ years in B2B marketing, strong presentation skills, and the ability to lead multiple initiatives