Strategic Global ABM/DBM Marketing Senior Manager

Verizon; Basking Ridge (NJ); Hybrid; USD 140,000 - 200,000; Full time

Job summary

Verizon is seeking a Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager in a hybrid role. You will lead 1:1 account-based and deal-based marketing strategy, partnering with sales and account teams to win key opportunities.

You’ll craft sophisticated go-to-market plans, perform deep account discovery, and drive AI-enabled personalization across the Verizon MarTech stack. Strong communication with senior leadership and a track record in ABM/DBM required.

Qualifications

• Bachelor’s degree or 4+ years of work experience.
• 6+ years of relevant experience in Enterprise/Public Sector B2B marketing.
• Experience with Account-Based Marketing (ABM).
• Experience creating and executing marketing programs and campaigns and reporting to senior leadership.
• Experience building executive-level decks with concise storytelling.

Responsibilities

• As the strategic engine, deliver 1:1 ABM and DBM strategy and program development for key Verizon Business accounts.
• Partner with Verizon sellers and account teams to define approaches and drive targeted wins.
• Define ABM/DBM approach using account criteria and deep account discovery.
• Develop strategies to influence buying committees and accelerate opportunities.
• Own and craft ABM and DBM strategic marketing plans meeting targets.
• Design activation programs mapped to the buyer journey and personas.
• Leverage AI tools and the Verizon MarTech stack for personalization.
• Report progress to peers and senior leadership via dashboards.

Skills

ABM/DBM strategy

ABM/DBM experience

Marketing programs & campaigns

Executive storytelling

Deal-Based Marketing (DBM) experience

6+ years experience

Enterprise/Public Sector B2B marketing

AI-driven insights

Education

Bachelor’s degree

Job description

Verizon is seeking a Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager in a hybrid role. You will lead 1:1 account-based and deal-based marketing strategy, partnering with sales and account teams to win key opportunities.

You’ll craft sophisticated go-to-market plans, perform deep account discovery, and drive AI-enabled personalization across the Verizon MarTech stack. Strong communication with senior leadership and a track record in ABM/DBM required.