Hybrid Senior Acquisition & Conversion Strategy Associate

FanDuel; New York (NY); On-site; USD 86,000 - 108,000; Full time

Benefits offered by this job

FanDuel Total Rewards

Hybrid work environment

Job summary

FanDuel is seeking an Acquisition Strategy Senior Associate focused on Conversion to lead the optimization of every customer touchpoint from media exposure to activation and full signup for FanDuel Casino. This role demands data-driven decision making to drive growth and strong collaboration with product/content teams across FanDuel Group.

The position emphasizes reporting, testing, and analytics to mature the conversion funnel and improve end-to-end customer experiences.

Qualifications

• Minimum of 4 years of relevant experience.
• Bachelor’s Degree in Marketing, Business or Analytical field (or other relevant discipline) preferred
• Proven Growth mindset; Product led, data driven and highly creative
• Proficient in Amplitude and Quantum Metric
• Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity
• Track record of delivering business outcomes
• Strong analytical rigor to your decision making
• Ability and eagerness to effectively balance the big-picture strategic work with execution
• Demonstrably customer obsessed
• Interest in the Online Gaming Industry preferred

Responsibilities

• Obsess about the customer journey from media exposure through activation, analyzing opportunities to grow value by improving each stage of the funnel.
• Execute against defined KPIs, maintaining established reporting cadences and processes.
• Identify data gaps and work with stakeholders to improve data quality, ensuring informed decisions using a single source of truth.
• Support the process for working with product teams to ensure accurate metric reporting and provide context behind performance.
• Collaborate with Conversion leads from across different FanDuel Group Business Units to share knowledge and support a unified approach.
• Contribute to maturing our conversion practice by continuously iterating on reporting, insights, experiments, and partner relationships.
• Participate in conversations with product and content teams to support improvements to the end-to-end new customer experience from response to conversion.
• Assist in App Store Optimization as part of the Conversion landscape, executing a robust test & learn ASO optimization roadmap.
• Support a test and learn culture that continues to improve our performance and processes.
• Execute complex conversion analyses and optimizations independently, contributing to how we think about our new customers and the experience we deliver for them.

Skills

Growth mindset

Data-driven

Analytical thinking

Customer obsessed

Education

Bachelor’s degree in Marketing/Business/Analytics

Tools

Amplitude

Quantum Metric

Job description

FanDuel is seeking an Acquisition Strategy Senior Associate focused on Conversion to lead the optimization of every customer touchpoint from media exposure to activation and full signup for FanDuel Casino. This role demands data-driven decision making to drive growth and strong collaboration with product/content teams across FanDuel Group.

The position emphasizes reporting, testing, and analytics to mature the conversion funnel and improve end-to-end customer experiences.