Acquisition Strategy Senior Associate

Socket.dev; New York (NY); Hybrid; USD 86,000 - 108,000; Full time

Benefits offered by this job

401k with up to 5% match

Commuter benefits

Pet insurance

Paid time off

Job summary

FanDuel Group is seeking an Acquisition Strategy Senior Associate focused on Conversion to lead the optimization of the customer journey from exposure to activation and full activation for FanDuel Casino.

The role requires data-driven decision making, strong commercial acumen, and collaboration with product and content teams across FanDuel Group. A growth mindset and experience in marketing analytics are essential for delivering measurable business outcomes.

Qualifications

• 4+ years of relevant experience in acquisition/activation/marketing analytics.
• Bachelor’s Degree in Marketing, Business or Analytical field preferred.
• Growth mindset: product-led, data-driven, creative.
• Proficiency with marketing analytics tools and data interpretation.

Responsibilities

• Obsess about the customer journey from media exposure through activation to conversion.
• Execute against defined KPIs with established reporting cadences.
• Identify data gaps and improve data quality for informed decisions.
• Collaborate with product teams to ensure accurate metric reporting and context.
• Work with Conversion leads across FanDuel Group to share knowledge.
• Mature conversion practice through reporting, insights, and experiments.
• Assist end-to-end improvement of new customer experience from response to conversion.
• Support App Store Optimization as part of the conversion roadmap.
• Engage in a test-and-learn culture to improve performance and processes.
• Execute complex conversion analyses independently to shape the customer experience.

Skills

Customer journey

KPIs

Data quality

Product collaboration

Conversion optimization

ASO

Analytics

Cross-team communication

Education

Bachelor's Degree in Marketing, Business or Analytical field

Tools

Amplitude

Quantum Metric

Job description

THE POSITION

Our roster has an opening with your name on it

We’re looking for an Acquisition Strategy Senior Associate focused on Conversion who’ll lead on improving every customer touch point from considering signing-up to FanDuel Casino through to full activation. This role will be responsible for leading the conversion strategy with data-driven decision making and commercial savvy to drive company growth through our Casino product. This is a high-profile role with the opportunity to make a material impact on the business outcome for FanDuel Group.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN

Everyone on our team has a part to play

• Obsess about the customer journey from media exposure through activation, analyzing opportunities to grow value by improving each stage of the funnel.
• Execute against defined KPIs, maintaining established reporting cadences and processes.
• Identify data gaps and work with stakeholders to improve data quality, ensuring informed decisions using a single source of truth.
• Support the process for working with product teams to ensure accurate metric reporting and provide context behind performance.
• Collaborate with Conversion leads from across different FanDuel Group Business Units to share knowledge and support a unified approach.
• Contribute to maturing our conversion practice by continuously iterating on reporting, insights, experiments, and partner relationships.
• Participate in conversations with product and content teams to support improvements to the end-to-end new customer experience from response to conversion.
• Assist in App Store Optimization as part of the Conversion landscape, executing a robust test & learn ASO optimization roadmap.
• Support a test and learn culture that continues to improve our performance and processes.
• Execute complex conversion analyses and optimizations independently, contributing to how we think about our new customers and the experience we deliver for them.

THE STATS

What we're looking for in our next teammate

• A minimum of 4 years of relevant experience
• Bachelor's Degree in Marketing, Business or Analytical field (or other relevant discipline) preferred
• Proven Growth mindset; Product led, data driven and highly creative
• Proficient in a range of tools across the marketing stack (Amplitude and Quantum Metric highly desirable)
• Results oriented, with the need to be objective and measure performance
• Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity
• Track record of delivering business outcomes
• Strong analytical rigor to your decision making
• Ability and eagerness to effectively balance the big-picture strategic work with execution
• Demonstrably customer obsessed
• Interest in the Online Gaming Industry preferred

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS

We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please [e-mail].

The applicable salary range for this position is $86,000 - $108,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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