Senior Customer Marketing Analyst - Forecasting & ROI

FanDuel; New York (NY); On-site; USD 86,000 - 108,000; Full time

Job summary

FanDuel Casino is seeking a Customer Marketing Senior Associate to help forecast, allocate, and optimize a multi-million-dollar generosity investment behind retention initiatives. You will develop forecasting models, perform deep-dive analyses, and guide tests and reinvestment decisions to maximize ROI.

You will partner with Finance, Data Analytics and Commercial teams, mentor a Customer Marketing Associate, and present insights to senior stakeholders.

Qualifications

• Bachelor's degree required; a quantitative, business or analytical field preferred.
• 3+ years' experience in forecasting, financial or investment modelling, marketing analytics or a comparable data-driven role, including experience contributing to forecasting or measurement processes.
• Advanced Excel skills for modelling large datasets (advanced formulas, scenario and sensitivity analysis) and experience building robust forecasting models.
• Proven ability to conduct complex analyses that link investment to performance and translate findings into actionable recommendations.
• Experience designing, running and interpreting experiments and supporting structured experimentation programs.
• Strong SQL skills with experience using BI and visualization tools such as Tableau.
• Ability to contribute to strategic planning, prioritize analytical work and deliver cross-functional projects.
• Excellent communication and stakeholder management skills, with the ability to communicate effectively with senior stakeholders and explain complex analysis simply.
• Self-directed and detail-oriented, with the ability to work independently, share best practices with teammates and prioritize effectively in a fast-paced environment.

Responsibilities

• Develop and maintain generosity forecasting models, contributing to the evolution of forecasting methodologies and supporting team planning.
• Act as a forecasting partner to stakeholders across Commercial, Finance and Data Analytics, translating assumptions and scenarios into clear guidance while helping improve forecast accuracy.
• Support optimization of the generosity budget through proactive analysis, identifying opportunities to improve ROI and recommending investment adjustments.
• Contribute to the development and validation of KPIs, partnering with the Associate to turn exploratory analysis into repeatable, trusted insight.
• Support the centralized experimentation roadmap by helping prioritize analyses, design tests and evaluate results.
• Translate experiment results into actionable recommendations that influence future investment decisions and improve future planning and investment.
• Partner with and support the Customer Marketing Associate, sharing knowledge and best practices to strengthen forecasting and investment-management capabilities.
• Present complex analysis and recommendations to senior and cross-functional audiences, serving as a trusted analytical partner to the wider Casino Customer Marketing team.

Skills

Forecasting

Advanced Excel

SQL

Stakeholder management

Experiment design

Data analysis

Education

Bachelor's degree in quantitative/business/analytical field

Tools

Tableau

Job description

FanDuel Casino is seeking a Customer Marketing Senior Associate to help forecast, allocate, and optimize a multi-million-dollar generosity investment behind retention initiatives. You will develop forecasting models, perform deep-dive analyses, and guide tests and reinvestment decisions to maximize ROI.

You will partner with Finance, Data Analytics and Commercial teams, mentor a Customer Marketing Associate, and present insights to senior stakeholders.