FanDuel is seeking an Acquisition Strategy Coordinator in New York to support growth marketing and customer acquisition initiatives. This role involves optimizing acquisition channels, managing promotional operations, and enhancing customer experience. The ideal candidate will have a minimum of 1 year of experience in relevant fields and a Bachelor’s degree in Marketing or a related area. Strong analytical skills, communication abilities, and proficiency in marketing technology are essential for success in this position.
Qualifications
Minimum of 1 year of experience in growth marketing, customer acquisition, or strategy and operations.
Proven ability to manage complex, multi-channel programs.
Customer-focused mindset with understanding of user experience optimization.
Responsibilities
Optimize acquisition channels including Refer-a-Friend and Cross‑Sell.
Manage end‑to‑end promotional operations and collaborate with cross‑functional teams.
Gather insights to identify user pain points and support onboarding experience optimizations.
Skills
growth marketing
customer acquisition
strategy and operations
promotional operations
campaign management
communication skills
data analysis
Excel
Education
Bachelor’s degree in Marketing, Business, Analytics, or related field
Tools
CRM platforms
testing tools
analytics platforms
Job description
FanDuel is seeking an Acquisition Strategy Coordinator in New York to support growth marketing and customer acquisition initiatives. This role involves optimizing acquisition channels, managing promotional operations, and enhancing customer experience. The ideal candidate will have a minimum of 1 year of experience in relevant fields and a Bachelor’s degree in Marketing or a related area. Strong analytical skills, communication abilities, and proficiency in marketing technology are essential for success in this position.