Acquisitions Operations Coordinator

FanDuel; New York (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

FanDuel is seeking an Acquisition Strategy Coordinator in New York to support growth marketing and customer acquisition initiatives. This role involves optimizing acquisition channels, managing promotional operations, and enhancing customer experience. The ideal candidate will have a minimum of 1 year of experience in relevant fields and a Bachelor’s degree in Marketing or a related area. Strong analytical skills, communication abilities, and proficiency in marketing technology are essential for success in this position.

Qualifications

• Minimum of 1 year of experience in growth marketing, customer acquisition, or strategy and operations.
• Proven ability to manage complex, multi-channel programs.
• Customer-focused mindset with understanding of user experience optimization.

Responsibilities

• Optimize acquisition channels including Refer-a-Friend and Cross‑Sell.
• Manage end‑to‑end promotional operations and collaborate with cross‑functional teams.
• Gather insights to identify user pain points and support onboarding experience optimizations.

Skills

growth marketing

customer acquisition

strategy and operations

promotional operations

campaign management

communication skills

data analysis

Excel

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Tools

CRM platforms

testing tools

analytics platforms

Job description

Acquisition Strategy Coordinator

We are seeking an Acquisition Strategy Coordinator to support growth marketing and customer acquisition initiatives across alternative acquisition channels, promotional operations, and customer experience optimization.

Responsibilities

Acquisition Channel Strategy & Operations

• Optimize acquisition channels including Refer-a-Friend (RAF), Verified Not-Activated, and Cross‑Sell.
• Conduct channel operations while developing and testing strategies to enhance product experience and offer mechanics.
• Support costing analyses to improve forecasting accuracy.
• Build upon existing strategies and identify next‑phase opportunities, including targetable offers and media integration.

Promotional Operations & Process Excellence

• Manage end‑to‑end promotional operations including creative requests, onboarding journey merchandising, CRM operations coordination, and terms & conditions management.
• Streamline processes with promotional operations, legal, and other cross‑functional teams.
• Collaborate with Product and Customer Service teams to resolve and escalates promotional and product issues.

Customer Experience & Insights

• Gather insights to identify new user pain points and develop actionable improvement plans.
• Support the team on maximizing untapped efficiencies and enhancements to promotional capabilities.
• Facilitate testing and implementation of sign‑up and onboarding experience optimizations.

Qualifications

• Minimum of 1 year of experience in growth marketing, customer acquisition, or strategy and operations (preferred).
• Bachelor’s degree in Marketing, Business, Analytics, or related field (preferred).
• Strong operational mindset with proven ability to manage complex, multi‑channel programs.
• Experience with promotional operations, campaign management, and cross‑functional coordination.
• Proficiency with marketing technology stack including CRM platforms, testing tools, and analytics platforms.
• Data‑driven approach with strong analytical skills and attention to detail.
• Strong communication skills and ability to collaborate effectively across teams.
• Customer‑focused mindset with understanding of user experience optimization.
• Intermediate‑advanced Excel skills and comfort with data analysis and reporting.
• Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi‑task and prioritize.
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus.
• Avid sports and gaming fan, and have played FanDuel or competitive products (optional).

Equal Opportunity

FanDuel is an equal opportunities employer and we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law.