Hybrid Sales Planner — Media Revenue Architect

The E.W. Scripps Company; New York (NY); Hybrid; USD 70,000 - 79,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

Retirement plan with company match

Disability insurance

Life insurance

AD&D

Job summary

The E.W. Scripps Company, a leading media organization, seeks a Sales Planner to drive linear revenue by crafting compelling proposals and overseeing campaign performance.

You’ll collaborate with agencies, sales teams, and internal pricing to balance advertiser goals with inventory strategy. Responsibilities include building plans, negotiating upfront and scatter buys, and ensuring timely delivery of on-air elements while maintaining financial accuracy.

Qualifications

• Understanding of ad sales terminology and media math.
• Excellent verbal and written communication skills.
• Strong problem solving and analytical abilities.
• Flexibility and adaptability in a changing media landscape.
• Strong interpersonal and organizational skills; able to multi-task.

Responsibilities

• Build linear media proposals aligned with pricing guidance, planning strategies, and inventory availability.
• Partner with pricing teams and buying agencies to support negotiations for upfront and scatter buys.
• Identify opportunities to maximize revenue across linear platforms by adapting plans to market and inventory conditions.
• Monitor campaign performance against deal guarantees and coordinate schedule adjustments for under/over delivery.
• Coordinate execution of on-air linear campaigns from pitch to activation.
• Support P&I and revenue sales management on ad hoc analyses and projects.
• Work with Commercial Operations to meet log deadlines and ensure timely delivery of on-air elements.
• Partner with Sales teams and clients to address billing discrepancies and maintain financial accuracy.
• Cultivate relationships with agencies, present media plans, and maintain ongoing communication.
• Provide guidance and training to Sales Assistants on planning processes, tools, and practices.

Skills

Ad sales terminology

Media math

Verbal communication

Written communication

Analytical skills

Team collaboration

Problem solving

Excel

Microsoft Office

Interpersonal skills

Education

BS/BA in related discipline

Tools

Wide Orbit Network

Microsoft Excel

Job description

The E.W. Scripps Company, a leading media organization, seeks a Sales Planner to drive linear revenue by crafting compelling proposals and overseeing campaign performance.

You’ll collaborate with agencies, sales teams, and internal pricing to balance advertiser goals with inventory strategy. Responsibilities include building plans, negotiating upfront and scatter buys, and ensuring timely delivery of on-air elements while maintaining financial accuracy.