Sales Planner

The E.W. Scripps Company; New York (NY); Hybrid; USD 70,000 - 79,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

Retirement plan with company match

Disability insurance

Life insurance

AD&D

Job summary

The E.W. Scripps Company, a leading media organization, seeks a Sales Planner to drive linear revenue by crafting compelling proposals and overseeing campaign performance.

You’ll collaborate with agencies, sales teams, and internal pricing to balance advertiser goals with inventory strategy. Responsibilities include building plans, negotiating upfront and scatter buys, and ensuring timely delivery of on-air elements while maintaining financial accuracy.

Qualifications

• Understanding of ad sales terminology and media math.
• Excellent verbal and written communication skills.
• Strong problem solving and analytical abilities.
• Flexibility and adaptability in a changing media landscape.
• Strong interpersonal and organizational skills; able to multi-task.

Responsibilities

• Build linear media proposals aligned with pricing guidance, planning strategies, and inventory availability.
• Partner with pricing teams and buying agencies to support negotiations for upfront and scatter buys.
• Identify opportunities to maximize revenue across linear platforms by adapting plans to market and inventory conditions.
• Monitor campaign performance against deal guarantees and coordinate schedule adjustments for under/over delivery.
• Coordinate execution of on-air linear campaigns from pitch to activation.
• Support P&I and revenue sales management on ad hoc analyses and projects.
• Work with Commercial Operations to meet log deadlines and ensure timely delivery of on-air elements.
• Partner with Sales teams and clients to address billing discrepancies and maintain financial accuracy.
• Cultivate relationships with agencies, present media plans, and maintain ongoing communication.
• Provide guidance and training to Sales Assistants on planning processes, tools, and practices.

Skills

Ad sales terminology

Media math

Verbal communication

Written communication

Analytical skills

Team collaboration

Problem solving

Excel

Microsoft Office

Interpersonal skills

Education

BS/BA in related discipline

Tools

Wide Orbit Network

Microsoft Excel

Job description

Are you a strategic thinker who thrives at the intersection of media, sales, and storytelling through numbers? Scripps is looking for a Sales Planner to play a critical role in driving linear revenue by crafting compelling proposals, managing campaign performance, and building powerful partnerships with agencies and sales teams alike. In this role, you'll be at the heart of the action — balancing advertiser goals with inventory strategy to deliver results that move the business forward.WHAT YOU'LL DO:Build linear media proposals aligned with pricing guidance, planning strategies, and inventory availability.Partner with internal pricing teams and buying agencies to support negotiations for upfront and scatter buys.Identify opportunities to maximize revenue across linear platforms by adapting plans to market and inventory conditions.Monitor campaign performance against deal guarantees and proactively coordinate schedule adjustments to address under or over delivery.Coordinate execution of on-air linear marketing campaigns from initial pitch through final activation.Support P&I and revenue sales management on ad hoc analyses and projects.Work closely with the Commercial Operations team to meet log deadlines and ensure accurate, timely delivery of all on air elements.Partner with Sales teams and clients to address billing discrepancies and maintain financial accuracy.Cultivate strong relationships with agencies, present media plans/programming opportunities, and maintain ongoing communication.Provide guidance and training to Sales Assistants on sales planning processes, tools, and practices.WHAT YOU'LL NEED:BS/BA in related discipline preferred or equivalent years of experienceGenerally, 3+ years of experience in related field preferredWHAT YOU'LL BRING:Strong understanding of ad sales terminology and media mathExcellent verbal and written communication skillsStrong problem solving & analytical skillsFlexibility and adaptability in a constantly evolving media landscapeStrong interpersonal and organizational skills, ability to multi-task and handle projects independently, as well as part of a teamProficiency in Microsoft Office (especially Excel)Wide Orbit Network experience a plusWHERE YOU'LL LIVE, WORK, AND PLAY:New York City is one of the world's great media capitals — and for good reason. Home to major networks, global agencies, and the pulse of the advertising industry, NYC puts you at the center of it all. The five boroughs offer an unmatched mix of neighborhoods, cuisines, arts, and culture, from the iconic skyline of Manhattan to the vibrant energy of Brooklyn, Queens, the Bronx, and Staten Island. World-class museums, Broadway shows, and legendary music venues mean there's always something to explore after hours.Beyond the culture, New York is an outdoor enthusiast's playground in every season. Central Park offers a green escape in the heart of the city, while the Hudson River Greenway, Prospect Park, and the beaches of the Rockaways are just a subway or short drive away. The city's extensive transit network makes it easy to get around without a car, and weekend getaways to the Catskills, the Hamptons, or the Jersey Shore are well within reach.Whether you're a lifelong New Yorker or arriving for the first time, the city has a way of matching your ambition and feeding your curiosity. With a food scene that spans every corner of the globe, a sports culture anchored by the Yankees, Mets, Knicks, Rangers, Giants, Jets, and more, and a professional network unlike anywhere else, New York City isn't just a place to work — it's a place to grow.#LI-SM2#LI-HybridCOMPENSATION RANGE:Annual Salary: $70,000.00 - 79000Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in New York.ADDITIONAL BENEFITS:A career path to grow your professional experiencesFull medical, dental and vision benefits, as well as certain other health and wellness benefitsRetirement savings plan with company matchOther key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.ABOUT SCRIPPS:The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.”As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.