Hybrid Retail Strategy & Activation Manager

Publicis Groupe; Minneapolis (MN); Hybrid; USD 75,000 - 108,000; Full time

Benefits offered by this job

Paid time off

Healthcare benefits

Hybrid work schedule

401k matching

Job summary

Publicis Groupe in Minneapolis is seeking a Manager, Retail Consultancy to lead end-to-end commerce programs for a Fortune 500 CPG brand through Target. The role requires commuting distance to the Mars United Commerce Minneapolis office for a hybrid schedule.

You will support the Director with strategic retailer media plans, manage timelines and budgets, and coordinate with internal teams and external vendors to drive program success. Travel is required for retailer and vendor engagements.

Qualifications

• Bachelor's degree in advertising, marketing, business, or related field.
• 5-7 years’ experience in marketing or media at retail.
• Proven Project Management experience.
• Experience working with retail media networks and media vendors.
• Strategic thinking in the development of Shopper Marketing programs and management of day-to-day business.
• Sound decision making skills based in industry knowledge.
• Passion about business and improving client results.
• Strong listening, written and interpersonal skills.

Responsibilities

• Develop optimal strategies and tactics with cross-functional teams.
• Direct the work of junior account staff and ensure timely delivery.
• Manage implementation of key client projects and budgets.
• Build strong client relationships with retailer contacts.
• Ensure ad ops tagging and reporting are executed properly.
• Coordinate with external vendors/agencies on projects.
• Identify retailer and manufacturer platforms to activate.
• Develop and manage project timelines and budgets.
• Communicate project status and budget to clients.
• Collaborate on retail marketing extensions of brand programs.

Skills

Bachelor's degree

Retail marketing

Project management

Vendor management

Strategic thinking

Communication skills

Cross-functional teamwork

Attention to detail

Presentation skills

Education

Bachelor's degree in advertising, marketing, business, or related field

Job description

Publicis Groupe in Minneapolis is seeking a Manager, Retail Consultancy to lead end-to-end commerce programs for a Fortune 500 CPG brand through Target. The role requires commuting distance to the Mars United Commerce Minneapolis office for a hybrid schedule.

You will support the Director with strategic retailer media plans, manage timelines and budgets, and coordinate with internal teams and external vendors to drive program success. Travel is required for retailer and vendor engagements.