Hybrid Regional Sales Leader - Growth & Partnerships

Farmer Focus; Virginia (MN); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

401(k) with company match

Education reimbursement

Employee assistance program (EAP)

Job summary

Farmer Focus seeks a Regional Sales Manager to drive revenue growth across an assigned territory with a hybrid work setup in Virginia and regular regional travel.

You will prospect new customers, manage brokers and strategic accounts, negotiate contracts, and partner with internal teams to launch initiatives while achieving annual sales targets, ensuring customer satisfaction, and building long-term relationships with senior decision makers.

Qualifications

• Five or more years of progressive experience in sales, business development, account management, or a related commercial role.
• Food industry experience preferred.
• Experience managing brokers, distributors, representatives, or other sales-channel partners preferred.
• Strong prospecting, negotiation, presentation, communication, and relationship-building skills.

Responsibilities

• Develop and execute a strategic regional sales plan to achieve revenue, margin, profitability, volume, market-share, and growth objectives.
• Identify opportunities to increase sales with existing customers while continuously developing new sources of profitable business.
• Prospect for new customers through cold calling, referrals, networking, industry events, research, and targeted outreach.
• Develop and maintain a qualified sales pipeline, track opportunity activity, and consistently move prospects through the sales process.
• Negotiate pricing, contracts, terms, and other commercial agreements within established company guidelines.
• Recruit, develop, manage, and hold broker partners accountable for sales performance, activity expectations, account priorities, and pipeline progress.

Skills

Prospecting

Negotiation

Presentation

Communication

Relationship-building

Education

Bachelor's degree in Business, Marketing, Sales, or a related field

Job description

Farmer Focus seeks a Regional Sales Manager to drive revenue growth across an assigned territory with a hybrid work setup in Virginia and regular regional travel.

You will prospect new customers, manage brokers and strategic accounts, negotiate contracts, and partner with internal teams to launch initiatives while achieving annual sales targets, ensuring customer satisfaction, and building long-term relationships with senior decision makers.