Regional Sales Leader – Food Industry & Brokers

Shenandoah Valley Organic, LLC; Virginia (MN); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Weekly payroll

Paid time off

Sick leave

Medical coverage

Dental and vision

401(k) plan

Education reimbursement

Employee assistance programs

Career growth programs

Job summary

Farmer Focus is seeking a Regional Sales Manager to drive revenue growth across an assigned territory with a hybrid work setup in Virginia. You will lead broker partnerships, manage key accounts, and expand market share through strategic planning, prospecting, and effective negotiations.

Travel is required to visit customers, brokers, and markets as needed. The role emphasizes building strong customer relationships, developing joint business plans, and monitoring pipeline progress to meet annual

Qualifications

• Five+ years of progressive experience in sales, business development, account management, or related commercial role.
• Food industry experience preferred.

Responsibilities

• Develop and execute a strategic regional sales plan to achieve revenue, margin, profitability, volume, market-share, and growth objectives.
• Identify opportunities to increase sales with existing customers while developing new sources of profitable business.
• Prospect for new customers through cold calling, referrals, networking, industry events, research, and targeted outreach.
• Develop and maintain a qualified sales pipeline, track opportunity activity, and move prospects through the sales process.
• Analyze market conditions, customer needs, competitive activity, pricing, and profitability to identify growth opportunities.
• Negotiate pricing, contracts, terms, and other commercial agreements within guidelines.
• Partner with internal teams to ensure customer needs are met and new business is launched.

Skills

Sales experience

Broker management

Account management

Negotiation

Prospecting

Presentations

Travel readiness

Education

Bachelor's degree in Business or related

Job description

Farmer Focus is seeking a Regional Sales Manager to drive revenue growth across an assigned territory with a hybrid work setup in Virginia. You will lead broker partnerships, manage key accounts, and expand market share through strategic planning, prospecting, and effective negotiations.

Travel is required to visit customers, brokers, and markets as needed. The role emphasizes building strong customer relationships, developing joint business plans, and monitoring pipeline progress to meet annual