Hybrid Product Marketing Manager – Digital & Video

WebMD Ignite, Inc.; Newark (NJ); Hybrid; USD 85,000 - 90,000; Full time

Benefits offered by this job

Health Insurance

Paid Time Off

401(k) Retirement Plan with employer-m

Life and Disability Insurance

Employee Assistance Program (EAP)

Commuter/Transit Benefits

Job summary

Medscape, a division of WebMD, seeks a Manager of Product Marketing to lead multi-channel strategies for digital and video offerings. You will bridge Sales, Production, Client Services, and Marketing Solutions to drive revenue, ROI, and operational efficiency.

Role requires 3+ years in product marketing with a strong data-driven mindset and cross-functional leadership. Hybrid work in Newark, NJ with a discretionary bonus based on results is included.

Qualifications

• Bachelor’s degree (or equivalent) with 3+ years of product marketing, digital strategy, or brand management in digital media, publishing, or pharma marketing, including video experience.
• Strong analytical mindset and data-driven approach; knowledge of video advertising metrics (VAST/VPAID, completion rate, viewability).
• Proven track record of managing new product rollouts and leading cross-functional teams.
• Proven ability to design, scale, and optimize cross-functional workflows for digital, video, and broadcast offerings.
• Excellent communication and presentation skills; familiarity with DMP/DSP/SSPs, Ad Servers, and video platforms.

Responsibilities

• Lead multi-stakeholder product marketing initiatives and go-to-market strategies across digital and video formats.
• Communicate value propositions and develop sales support materials and assets.
• Project manage product innovations and coordinate with Editorial, Member Marketing, Ad Operations, and Implementation teams.

Skills

Analytical mindset

Data-driven

Cross-functional leadership

Communication skills

Education

Bachelor’s degree or equivalent

Tools

DMP/DSP/SSPs

Ad Servers

Video ad platforms

Job description

Medscape, a division of WebMD, seeks a Manager of Product Marketing to lead multi-channel strategies for digital and video offerings. You will bridge Sales, Production, Client Services, and Marketing Solutions to drive revenue, ROI, and operational efficiency.

Role requires 3+ years in product marketing with a strong data-driven mindset and cross-functional leadership. Hybrid work in Newark, NJ with a discretionary bonus based on results is included.