Senior Digital Marketing Manager - Hybrid (Patient Focus)

PharmaEssentia U.S.A.; New Jersey; Hybrid; USD 138,000 - 179,000; Full time

Benefits offered by this job

Comprehensive medical coverage

Dental and vision coverage

Generous PTO

401(k) with company match

Flexible Spending Account

Cell phone reimbursement up to $150

Employee Assistance Program

Job summary

PharmaEssentia USA is seeking a Senior Manager of Digital Marketing based in Burlington, MA, working a hybrid schedule. You will lead strategy, development, and optimization of integrated digital marketing initiatives for the company’s marketed brand across indications, with an initial emphasis on patient and caregiver marketing and adaptability for HCP digital efforts.

You will partner with Analytics, Medical, Legal, Regulatory, IT, and agency partners, shaping customer journeys and channel

Qualifications

• Bachelor’s degree in marketing, communication, business, or related field.
• 5+ years of progressive marketing experience with a strong digital focus.
• Experience in regulated healthcare/pharma marketing.
• Experience across owned and paid digital channels (web, email/CRM, paid social, paid search, display, SEO).

Responsibilities

• Develop and execute integrated digital marketing strategies aligned with brand objectives.
• Lead omnichannel initiatives across multiple indications and priority audiences.
• Define measurement plans and KPIs with analytics partners for optimization.
• Collaborate with cross‑functional teams and external partners to ensure compliant digital execution.
• Manage budgets, timelines, and vendor relationships while maintaining regulatory compliance.

Skills

Digital marketing

Project management

Cross-functional collaboration

Stakeholder communication

Education

Bachelor’s degree in marketing/communication/business

MBA preferred

Tools

GA4

Tableau

Power BI

Salesforce Marketing Cloud

SEMrush

Job description

PharmaEssentia USA is seeking a Senior Manager of Digital Marketing based in Burlington, MA, working a hybrid schedule. You will lead strategy, development, and optimization of integrated digital marketing initiatives for the company’s marketed brand across indications, with an initial emphasis on patient and caregiver marketing and adaptability for HCP digital efforts.

You will partner with Analytics, Medical, Legal, Regulatory, IT, and agency partners, shaping customer journeys and channel