Strategic Product Marketing Manager - Digital Video Growth

PulsePoint; Newark (NJ); Hybrid; USD 85,000 - 90,000; Full time

Benefits offered by this job

Health Insurance

Paid Time Off

401(k) Matching

Job summary

Medscape, a division of WebMD, seeks a Manager, Product Marketing to drive strategic, analytical, and operational success across digital and video product marketing initiatives. You will lead GTM strategies, communicate value propositions, and manage cross-functional projects to maximize revenue and ROI.

The role combines strategic marketing leadership with hands-on analytics, reporting, and collaboration across Editorial, Sales, and Client Services. Hybrid work in Newark, NJ is supported.

Qualifications

• Bachelor's degree (or equivalent experience) and 3+ years in product marketing, digital strategy, or brand management within digital media, publishing, or pharma marketing.
• Experience marketing video or other rich-media products and strong data-driven approach.
• Familiarity with ad serving, measurement, and programmatic concepts is a plus.

Responsibilities

• Lead multi-channel product marketing strategies and go-to-market initiatives for digital and video offerings across display, native, and video formats.
• Analyze product and media performance to identify trends and drive data-informed recommendations and ROI improvements.
• Coordinate with Sales, Editorial, Production, and Marketing Solutions to shape renewal strategies and align capabilities with market demand.

Skills

Product marketing

Digital strategy

Brand management

Video marketing

Education

Bachelor's degree or equivalent experience

Tools

DMP/DSP/SSPs

Ad Servers

Video ad platforms

Job description

Medscape, a division of WebMD, seeks a Manager, Product Marketing to drive strategic, analytical, and operational success across digital and video product marketing initiatives. You will lead GTM strategies, communicate value propositions, and manage cross-functional projects to maximize revenue and ROI.

The role combines strategic marketing leadership with hands-on analytics, reporting, and collaboration across Editorial, Sales, and Client Services. Hybrid work in Newark, NJ is supported.