Hybrid Product Manager — Web Onboarding & Growth Funnels

Flo Health; United States; Hybrid; USD 57,000 - 81,000; Full time

Benefits offered by this job

Competitive salary

Performance incentive plan

Paid holiday & sick leave

Parental leave

Learning support

Hybrid in-office 3 days/week

5-week sabbatical at 5-year Floversary

Flo Premium for friends & family

Job summary

Flo Health is seeking an ambitious, commercially minded Product Manager – Web Onboarding to accelerate growth by building and optimising high-performing web onboarding funnels. You will own web funnel experiences from scratch, partner with UA, design, engineering and analytics, and run fast experiments to drive conversion, revenue and lifetime value.

You will work closely with User Acquisition, Growth Marketing and Analytics to scale paid channels (Meta, Google, TikTok) and ensure a seamless,

Qualifications

• Proven B2C product management in high-growth consumer or subscription businesses.
• Hands-on experience building and optimising web onboarding funnels.
• Strong monetisation knowledge: pricing, paywalls, subscriptions, and LTV.
• Experience launching funnel experiences from scratch, defining hypotheses and measuring outcomes.
• Understanding paid acquisition channels and landing pages relationships.
• Analytical, data-driven with A/B testing and funnel analytics.
• Commercial acumen: CAC and LTV optimization.
• Excellent prioritisation and decision-making under uncertainty.
• Cross-functional collaboration with Eng, Design, Analytics and Marketing.
• Proactive, entrepreneurial mindset with ownership.

Responsibilities

• Build and scale Flo's web onboarding funnels, improving conversion, revenue and LTV.
• Develop and launch new funnel experiences, engaging new audiences and converting visitors.
• Continuously optimise funnels via experimentation across landing pages, onboarding, paywalls and checkout.
• Personalisation and segmentation to tailor experiences for different audiences.

Skills

B2C PM

Web onboarding funnels

Conversion optimisation

Pricing strategy

Paywalls

A/B testing

Funnel analytics

Data-driven

Cross-functional collaboration

Ownership mindset

Job description

Flo Health is seeking an ambitious, commercially minded Product Manager – Web Onboarding to accelerate growth by building and optimising high-performing web onboarding funnels. You will own web funnel experiences from scratch, partner with UA, design, engineering and analytics, and run fast experiments to drive conversion, revenue and lifetime value.

You will work closely with User Acquisition, Growth Marketing and Analytics to scale paid channels (Meta, Google, TikTok) and ensure a seamless,