Growth-Driven Web Onboarding Product Manager

Flo Health; London (KY); Hybrid; USD 104,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Performance incentive

Paid holiday

Sick leave

Female health leave

Parental leave

Sabbatical

Flo Premium for friends & family

Job summary

Flo Health is seeking a commercially minded Product Manager for Web Onboarding to accelerate global growth, focusing on building and optimising high-performing onboarding funnels that convert visitors into paying subscribers. You will own the roadmap, collaborate with User Acquisition, Design, Engineering and Analytics, and drive monetisation and experimentation across Meta, Google and TikTok.

You will lead cross-functional initiatives to improve funnel performance, pricing, and value

Qualifications

• Proven experience in B2C product management in high-growth consumer subscription, e-commerce or digital product business.
• Hands-on experience building and optimising web acquisition or onboarding funnels, with a track record of improving conversion rates and delivering measurable business impact.
• Strong understanding of product growth and monetisation, including conversion optimisation, pricing, paywalls, subscriptions and customer lifetime value.
• Experience developing new funnel experiences from scratch, from identifying opportunities and defining hypotheses to launching, measuring and iterating on new products.
• Strong understanding of paid user acquisition, including how channels such as Meta, Google and TikTok interact with landing pages, onboarding experiences and conversion performance.
• Highly analytical and data-driven mindset, with hands-on experience in A/B testing, funnel analytics, experimentation and interpreting performance metrics to make product decisions.
• Strong commercial acumen, with an understanding of acquisition economics, revenue optimisation, customer acquisition costs and lifetime value.
• Excellent prioritisation and problem-solving skills, with the ability to identify high-impact opportunities, make decisions under uncertainty and balance multiple competing initiatives.
• Strong cross-functional collaboration skills, with experience working closely with Engineering, Design, Analytics and Marketing to deliver impactful product improvements.
• A proactive, entrepreneurial mindset, with a strong sense of ownership, curiosity and a willingness to challenge assumptions and move quickly.

Responsibilities

• Build and scale high-performing web funnels, owning the roadmap and driving improvements in conversion, revenue and customer lifetime value.
• Develop and launch new web funnel experiences from scratch, identifying opportunities to engage new audiences and convert visitors into paying subscribers.
• Continuously optimise existing funnels through experimentation, improving every step of the user journey from landing pages to paywalls and checkout.
• Explore new approaches to funnel design, personalisation and user segmentation to create compelling experiences for different audiences and channels.

Skills

B2C product management

Onboarding funnels

Conversion optimisation

Pricing & monetisation

A/B testing

Paid acquisition

Data-driven

Cross-functional collaboration

Entrepreneurial mindset

Job description

Flo Health is seeking a commercially minded Product Manager for Web Onboarding to accelerate global growth, focusing on building and optimising high-performing onboarding funnels that convert visitors into paying subscribers. You will own the roadmap, collaborate with User Acquisition, Design, Engineering and Analytics, and drive monetisation and experimentation across Meta, Google and TikTok.

You will lead cross-functional initiatives to improve funnel performance, pricing, and value