Hybrid Performance Marketing Specialist: Paid Ads & SEO

TweakCentric Solutions

Tohatchi (NM)

Hybrid

USD 55,000 - 75,000

Full time

14 days+

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Job summary

TweakCentric Solutions in New Mexico is seeking a Digital Marketing Specialist for a hybrid role combining paid media and SEO. You will strategise, implement, and optimise campaigns across Google Ads, Facebook/Instagram, LinkedIn, TikTok, and Pinterest to drive growth and meet business goals.

Collaborating with creative and content teams, you’ll conduct keyword research, execute technical SEO audits, manage media budgets, and monitor KPI metrics like ROI, CTR, and CPA to continuously improve

Qualifications

3-5 years experience in a performance marketing role; agency or in-house.
Perform keyword research to identify opportunities for both paid and organic growth.
Optimize website content, meta tags, and on-page elements for improved search engine rankings.
Implement link-building strategies and monitor backlink profiles.
Conduct technical SEO audits and provide recommendations to enhance website performance.
Collaborate with content creators to produce SEO-friendly content that aligns with campaign goals.

Responsibilities

Plan, execute, and optimise digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, TikTok, and Pinterest.
Conduct audience research and target segmentation for precise ad placements.
Monitor campaign performance and adjust strategies to meet KPIs such as ROI, CTR, and CPA.
Collaborate with creative teams to develop compelling ad creatives and copy.
Track and analyse both paid and organic campaign performance using analytics tools.