Growth-Driven Digital Marketing Specialist Paid Search & SEO

Parking Control Co.; Northern (KY); Hybrid; USD 65,000 - 75,000; Full time

Benefits offered by this job

Paid holidays

Vacation and personal time

Parental leave

401k with employer match

Disability insurance

Health, dental, vision insurance

Quarterly events

Employee committees

Job summary

TAPCO seeks a Digital Marketing Specialist – Search & Paid Media to drive demand generation and business growth. You will focus on paid search (Google Ads, Microsoft Ads) and SEO, while supporting broader paid media efforts and AI-powered advertising platforms.

Reporting to the Senior Digital Marketing Manager, you will manage campaigns, budgets, keywords, and analytics using HubSpot and other tools. A bachelor’s in marketing or related field and 3+ years’ digital marketing experience are

Qualifications

• Bachelor’s degree or commensurate on‑the‑job experience.
• Minimum of 3 years of digital marketing experience with emphasis on paid search and SEM/SEO.
• Familiarity with AI-powered tactics including AEO.
• Experience with marketing software such as HubSpot.
• Proficiency with Google Ads, Google Analytics, Google Search Console, SEMrush, Microsoft Ads, Meta Ads.
• Proficiency with Microsoft Office: Excel, Word, PowerPoint, Outlook.
• Experience in a fast-paced, team-based environment.

Responsibilities

• Execute, manage and support digital marketing initiatives to drive lead generation and growth, focusing on paid search, SEO and other web marketing strategies.
• Manage, implement and optimize paid search campaigns: strategy, execution, optimization, and reporting.
• Implement and support organic SEO strategies to improve search visibility, traffic and lead generation.
• Manage campaign budgets, audience targeting, bidding strategies, keyword development, testing, and performance optimization across paid search, social, display and remarketing.
• Explore and evaluate emerging opportunities in search marketing, including AI-powered search experiences.
• Collaborate with internal teams and external partners to support website, paid media and other digital marketing enhancements.
• Stay current on industry trends, best practices, and emerging technologies for continuous improvement.
• Support broader digital marketing activities as needed and perform other duties as assigned.
• Adhere to TAPCO Values.

Skills

Paid search

SEO

Google Ads

Google Analytics

Data-driven

Collaboration

Adaptability

Education

Bachelor's degree in Marketing/Business/Communications

Tools

HubSpot

SEMrush

Microsoft Ads

Google Search Console

Excel

PowerPoint

Outlook

Job description

TAPCO seeks a Digital Marketing Specialist – Search & Paid Media to drive demand generation and business growth. You will focus on paid search (Google Ads, Microsoft Ads) and SEO, while supporting broader paid media efforts and AI-powered advertising platforms.

Reporting to the Senior Digital Marketing Manager, you will manage campaigns, budgets, keywords, and analytics using HubSpot and other tools. A bachelor’s in marketing or related field and 3+ years’ digital marketing experience are