Digital Marketing Specialist

Pavago; United States; On-site; USD 60,000 - 85,000; Full time

Job summary

A dynamic digital marketing firm is looking for a skilled Digital Marketing Specialist to manage Google Ads, drive social media engagement, and improve SEO performance. You will be responsible for optimizing campaigns, analyzing performance metrics, and ensuring engagement growth. The role demands 3+ years of experience in digital marketing, as well as skills in tools like SEMrush and Google Analytics. The position is full-time and remote, aligning with U.S. business hours.

Qualifications

• 3+ years of hands-on Google Ads management.
• 3+ years managing social media platforms.
• Proven experience in SEO using tools like SEMrush.
• Strong understanding of digital marketing KPIs.

Responsibilities

• Manage and optimize Google Ads campaigns across various formats.
• Engage with followers on social media platforms.
• Conduct keyword research and support on-page SEO.
• Prepare reports with insights and recommendations.

Skills

Google Ads management

Social media management

SEO expertise

Data-driven decision making

Performance analysis with Google Analytics

Tools

SEMrush

Google Analytics (GA4)

Job description

Job Title: Digital Marketing Specialist
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

We’re hiring a performance‑driven Digital Marketing Specialist to manage and optimize paid campaigns, support social media engagement, and drive organic growth through SEO.

This is a hands‑on execution role for someone who is comfortable working across multiple channels — Google Ads, social media, and SEO — while consistently improving performance through data‑driven decisions.

You will play a key role in ensuring campaigns are optimized, engagement is maintained, and organic visibility continues to grow across channels.

What You’ll Own

Google Ads & Paid Search (Primary Focus)

• Manage and optimize Google Ads campaigns across search, display, and remarketing.
• Conduct keyword research, write compelling ad copy, and structure campaigns aligned with business goals.
• Monitor budgets, bids, and performance metrics (CPC, CTR, conversions, ROAS).
• Identify optimization opportunities and provide data‑driven recommendations.
• Prepare performance summaries and insights for internal stakeholders.

Social Media Engagement & Execution

• Manage day‑to‑day engagement across Instagram, Facebook, and LinkedIn.
• Respond to comments, messages, and interactions in a timely and professional manner.
• Support content scheduling, caption writing, and post optimization.
• Track engagement metrics and identify opportunities for growth.
• Collaborate with creative and strategy teams to align messaging and campaigns.

SEO & Organic Performance

• Conduct keyword research and competitive analysis using tools like SEMrush.
• Support on‑page SEO including metadata, content optimization, and internal linking.
• Assist with technical SEO audits and recommendations.
• Monitor rankings, organic traffic, and performance trends.
• Identify content opportunities based on search demand and gaps.

Reporting & Performance Tracking

• Track and analyze performance across paid, social, and organic channels.
• Prepare reports with clear insights and actionable recommendations.
• Maintain organized documentation of campaign updates and optimizations.

Must‑Have Experience & Skills

• 3+ years of hands‑on Google Ads management (execution, not just oversight).
• 3+ years of managing social media platforms and engagement.
• Proven experience in SEO using tools like SEMrush or equivalent.
• Strong understanding of digital marketing KPIs (CPC, CTR, conversions, ROAS).
• Proficiency with Google Analytics (GA4) for performance analysis.
• Ability to manage multiple campaigns or client accounts simultaneously.
• Strong written communication skills and attention to detail.
• Ability to work independently in a remote environment.

Key Metrics for Success

• Paid campaigns consistently improving performance over time.
• Strong engagement growth across social media channels.
• Increased SEO visibility, rankings, and organic traffic.
• Accuracy and quality of reporting and insights.
• Ability to manage and optimize multiple campaigns effectively.