Hybrid Performance Marketing Coordinator: Campaigns

SECU Maryland Opens Doors; Linthicum (MD); Hybrid; USD 51,200 - 66,600; Full time

Benefits offered by this job

Annual incentives

401k with company matching

Generous sick, vacation and personal-

Job summary

SECU Maryland Opens Doors is seeking a Performance Marketing Coordinator to support paid digital campaigns, tracking, and optimization from our Linthicum, MD headquarters. The role requires coordinating assets, monitoring performance, and recommending improvements to drive effective marketing results.

The position emphasizes adherence to regulations such as the Bank Secrecy Act and related guidelines, with a hybrid work arrangement and occasional in-office days.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field preferred.
• 0-3 years of experience in marketing or digital marketing preferred.
• Familiarity with Google Analytics, Google Tag Manager, Google Ads, Meta Ads Manager or similar platforms preferred.
• Strong analytical thinking and problem‑solving skills.

Responsibilities

• Launch and manage paid digital campaigns across Paid Search, Paid Social, Display and other channels
• Coordinate campaign assets with internal teams and external agencies
• Ensure campaigns launch accurately and on schedule
• Perform QA checks on campaign assets and landing pages
• Monitor campaign pacing and budgets
• Recommend opportunities for A/B testing and optimization
• Assist in identifying underperforming campaigns and optimize accordingly
• Support implementation of tracking pixels and conversion events
• Validate tracking using Google Tag Manager and analytics tools
• Maintain naming and tracking conventions and documentation
• Additional tasks as requested

Education

Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field

Tools

Google Analytics

Google Tag Manager

Google Ads

Meta Ads Manager

Job description

SECU Maryland Opens Doors is seeking a Performance Marketing Coordinator to support paid digital campaigns, tracking, and optimization from our Linthicum, MD headquarters. The role requires coordinating assets, monitoring performance, and recommending improvements to drive effective marketing results.

The position emphasizes adherence to regulations such as the Bank Secrecy Act and related guidelines, with a hybrid work arrangement and occasional in-office days.