Performance Marketing Coordinator

SECU Maryland Opens Doors; Linthicum (MD); On-site; USD 51,200 - 66,600; Full time

Benefits offered by this job

Annual incentives

401k with company matching

Generous sick, vacation and personal-

Job summary

SECU Maryland Opens Doors is seeking a Performance Marketing Coordinator to support paid digital campaigns, tracking, and optimization from our Linthicum, MD headquarters. The role requires coordinating assets, monitoring performance, and recommending improvements to drive effective marketing results.

The position emphasizes adherence to regulations such as the Bank Secrecy Act and related guidelines, with a hybrid work arrangement and occasional in-office days.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field preferred.
• 0-3 years of experience in marketing or digital marketing preferred.
• Familiarity with Google Analytics, Google Tag Manager, Google Ads, Meta Ads Manager or similar platforms preferred.
• Strong analytical thinking and problem‑solving skills.

Responsibilities

• Launch and manage paid digital campaigns across Paid Search, Paid Social, Display and other channels
• Coordinate campaign assets with internal teams and external agencies
• Ensure campaigns launch accurately and on schedule
• Perform QA checks on campaign assets and landing pages
• Monitor campaign pacing and budgets
• Recommend opportunities for A/B testing and optimization
• Assist in identifying underperforming campaigns and optimize accordingly
• Support implementation of tracking pixels and conversion events
• Validate tracking using Google Tag Manager and analytics tools
• Maintain naming and tracking conventions and documentation
• Additional tasks as requested

Education

Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field

Tools

Google Analytics

Google Tag Manager

Google Ads

Meta Ads Manager

Job description

This is a hybrid position, and this person will need to come into the office a few times per month. Candidates must currently reside within commuting distance to our Linthicum, Maryland Headquarters.

Who we are

At SECU, we put our employees first, recognizing that their well-being and professional development are vital to our success. By fostering a supportive and empowering work environment, our employees are committed to helping members achieve long-term financial security. They are also inspired to give back to the communities we serve by volunteering and spreading kindness, which reflects our core values and who we are as an organization.

Every employee at SECU contributes to our members’ financial well-being, and we’ll always do what’s right for our members, employees, and communities.

Feel good about what you do. Belong to a place where you matter and can make a difference.

What you will do

The Performance Marketing Coordinator supports paid digital campaign execution, tracking, and optimization by coordinating assets, monitoring performance, and recommending improvements to help drive effective marketing results.

The Performance Marketing Coordinator adheres to regulations and organizational policies, maintaining awareness and knowledge required to perform the duties of the position, including all aspects of the Bank Secrecy Act and related regulations, such as OFAC, and the USA Patriot Act, Fair Lending and Information Security.

A day in your life might include

• Assist in launching and managing paid digital campaigns across Paid Search, Paid Social, Display and other channels
• Coordinate campaign assets with internal creative teams and external agencies
• Help ensure campaigns launch accurately and on schedule
• Perform quality assurance (QA) checks on campaign assets and landing pages
• Monitor campaign pacing and budgets
• Recommend opportunities for A/B testing, creative optimization and audience refinement
• Assist in identifying underperforming campaigns and recommending optimizations
• Support implementation of tracking pixels, conversion events, and campaign tagging
• Help validate tracking using Google Tag Manager and other analytics tools
• Maintain campaign naming and tracking conventions and documentation
• Additional tasks as requested

What we need from you

Education and Experience Requirements

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field preferred.
• Equivalent experience may be considered in lieu of a degree.
• 0-3 years of experience in marketing, digital marketing, advertising, campaign coordination, or a related role preferred.
• Familiarity with tools such as Google Analytics, Google Tag Manager, Google Ads, Meta Ads Manager, or similar platforms preferred.
• Strong analytical thinking and problem‑solving skills
• Strong writing and communication skills
• Strong business acumen
• Strong organization skills with keen attention to detail
• Ability to prioritize multiple projects and tasks
• Ability to work independently with a strong sense of self‑accountability
• Demonstrated ability to work in a collaborative team environment

Physical Requirements

• Must be able to remain in a stationary position, often standing or sitting for prolonged periods

Compensation

Salary: Min. $51,200 – Mid‑Point $66,600

Benefits

• Annual corporate‑wide incentives
• 401k plan with company matching
• Generous sick, vacation and personal leave

SECU is committed to fostering a diverse, equitable, and inclusive workforce where all individuals are valued and respected. We take pride in providing equal opportunities for all qualified applicants regardless of race, ethnicity, national origin, gender, sexual orientation, gender identity or expression, religion, military or veteran status, or any other characteristics protected by law.