Hybrid Performance Marketing Analyst: Data-Driven Growth

SECU Credit Union; Linthicum (MD); Hybrid; USD 73,800 - 85,000; Full time

Benefits offered by this job

Annual incentives

Job summary

SECU Credit Union is seeking a Performance Marketing Analyst for a hybrid role with in-office needs a few times per month at our Linthicum, MD headquarters. You will analyze performance across paid media, email, SEO/SEM, and digital campaigns, and build dashboards tracking CPA, ROAS, and growth.

You’ll translate data into actionable insights for leadership and collaborate across marketing, digital, product, and BI teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, or relevant field required
• 3–5 years of experience in marketing analytics, digital analytics, or performance marketing
• Experience with digital marketing platforms (Google Ads, Meta, email platforms, etc.)
• Strong proficiency in Excel/Google Sheets, SQL, and data visualization platforms (Tableau, Power BI)
• Strong KPIs and funnel metrics understanding
• Strong writing and communication skills
• Strong business acumen
• Strong organization skills with keen attention to detail
• Ability to prioritize multiple projects and tasks
• Ability to work independently with a strong sense of self‑accountability
• Demonstrated ability to work in a collaborative team environment

Responsibilities

• Analyze performance across paid media, email, SEO/SEM, and digital campaigns
• Develop and maintain dashboards to track KPIs such as CPA, ROAS, conversion rates, and member growth
• Provide actionable recommendations to optimize campaigns in-flight and post-campaign
• Translate complex datasets into clear insights for non-technical stakeholders
• Identify trends in member behavior, competitive landscape, segmentation, and lifecycle stages
• Conduct A/B testing and incrementality analysis to measure true impact
• Support development of attribution models and marketing mix insights
• Evaluate channel performance and budget allocation efficiency
• Partner with internal teams and external vendors to ensure accurate tracking and tagging
• Analyze member acquisition, retention, and product usage trends
• Support segmentation strategies for personalized marketing efforts
• Conduct competitive and market analysis within the financial services landscape
• Build executive-ready reports and presentations that tell a clear story
• Present findings and strategic recommendations to marketing leadership
• Continuously improve reporting processes and data visualization standards

Skills

Marketing analytics

Digital analytics

Performance marketing

Data visualization

Education

Bachelor's degree

Tools

Excel

Google Sheets

SQL

Tableau

Power BI

Job description

SECU Credit Union is seeking a Performance Marketing Analyst for a hybrid role with in-office needs a few times per month at our Linthicum, MD headquarters. You will analyze performance across paid media, email, SEO/SEM, and digital campaigns, and build dashboards tracking CPA, ROAS, and growth.

You’ll translate data into actionable insights for leadership and collaborate across marketing, digital, product, and BI teams.