Hybrid Growth Marketing Analyst

SECU; Linthicum (MD); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical, vision, dental benefits

401(k) plan with company matching

Paid time off

Job summary

SECU is seeking a Performance Marketing Analyst for a hybrid role in Linthicum, MD. You will evaluate marketing performance, work with cross-functional teams, and provide actionable insights to improve member acquisition and engagement.

The position requires 3–5 years in marketing analytics and proficiency with digital platforms. You will build executive-ready reports, support attribution models, and help optimize campaigns across channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, or relevant field.
• 3–5 years in marketing analytics, digital analytics, or performance marketing.
• Experience with digital marketing platforms (Google Ads, Meta).
• Strong SQL and data visualization skills (Tableau, Power BI).
• Strong writing and communication skills.

Responsibilities

• Analyze performance across paid media, email, SEO/SEM, and digital campaigns.
• Develop dashboards to track KPIs like CPA, ROAS, conversion, and growth.
• Provide actionable recommendations to optimize campaigns.
• Translate complex datasets into clear insights for stakeholders.
• Conduct competitive and market analysis within financial services.

Skills

Excel/Sheets

SQL

Tableau/Power BI

Google Ads

Meta Ads

Marketing KPIs

Analytical thinking

Communication

Business acumen

Organization

Self-accountability

Team collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

Google Ads

Meta Ads

Excel/Sheets

Job description

SECU is seeking a Performance Marketing Analyst for a hybrid role in Linthicum, MD. You will evaluate marketing performance, work with cross-functional teams, and provide actionable insights to improve member acquisition and engagement.

The position requires 3–5 years in marketing analytics and proficiency with digital platforms. You will build executive-ready reports, support attribution models, and help optimize campaigns across channels.