Hybrid Paid Media Specialist: Scale High-Impact Ad Campaigns

Rockwell Automation; Milwaukee (WI); Híbrido; MXN 420 000 - 660 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Comprehensive mindfulness programs

Volunteer Paid Time off

Volunteer and donation matching

Employee Assistance Program

OnTrack wellbeing programs

Digital course library

Resumo da oferta

Rockwell Automation is seeking a Paid Media Specialist to scale efficient, measurable pipeline through paid acquisition across search and social. You will manage daily execution, optimize campaigns, and partner with Marketing Ops, Analytics, Content/Creative, Web, and Revenue Ops.

You will report to the Senior Manager, Marketing. The role drives revenue outcomes, requires a bachelor’s degree and advanced English, and offers a hybrid work arrangement with collaboration across teams in a global

Qualificações

• Bachelor's degree in a relevant field with advanced English.
• Experience in marketing and SaaS products is preferred.

Responsabilidades

• Manage performance across paid channels.
• Improve paid search and paid social programs, including keyword strategy, bidding, budgets, and ad structure.
• Increase revenue outcomes, not just leads.
• Align conversion strategy to funnel stages with sales and marketing to improve quality and acceptance rules.
• Run a disciplined testing roadmap.
• Launch structured experiments across creative, messaging, landing pages, audience segments, bidding strategies, and offers - documenting insights and scaling winners.
• Increase conversion rate through a full funnel journey.
• Partner with the web/UX and content teams to improve landing page relevance, speed, form performance, and post-click experience.
• Build repeatable governance.
• Build campaign QA, naming conventions, change logs, budgets, pacing, and weekly performance reviews; surface risks/opportunities.
• Product clear performance insights.
• Deliver weekly / monthly reporting with applicable insights for marketing leadership and team members.
• Partner in planning.
• Support quarterly and monthly planning - forecasting performance, proposing budget allocations, and aligning channel strategy to GTM priorities (segments, regions, products, and verticals).

Conhecimentos

Paid media management

B2B SaaS marketing

Campaign optimization

Data-driven decision making

Collaboration

Formação académica

Bachelor's degree in relevant field

Ferramentas

Google Ads (GA4)

LinkedIn Ads

Analytics platforms

Descrição da oferta de emprego

Rockwell Automation is seeking a Paid Media Specialist to scale efficient, measurable pipeline through paid acquisition across search and social. You will manage daily execution, optimize campaigns, and partner with Marketing Ops, Analytics, Content/Creative, Web, and Revenue Ops.

You will report to the Senior Manager, Marketing. The role drives revenue outcomes, requires a bachelor’s degree and advanced English, and offers a hybrid work arrangement with collaboration across teams in a global