Paid Media Specialist

Rockwell Automation; Milwaukee (WI); Hybrid; MXN 420,000 - 660,000; Full time

Benefits offered by this job

Comprehensive mindfulness programs

Volunteer Paid Time off

Volunteer and donation matching

Employee Assistance Program

OnTrack wellbeing programs

Digital course library

Job summary

Rockwell Automation is seeking a Paid Media Specialist to scale efficient, measurable pipeline through paid acquisition across search and social. You will manage daily execution, optimize campaigns, and partner with Marketing Ops, Analytics, Content/Creative, Web, and Revenue Ops.

You will report to the Senior Manager, Marketing. The role drives revenue outcomes, requires a bachelor’s degree and advanced English, and offers a hybrid work arrangement with collaboration across teams in a global

Qualifications

• Bachelor's degree in a relevant field with advanced English.
• Experience in marketing and SaaS products is preferred.

Responsibilities

• Manage performance across paid channels.
• Improve paid search and paid social programs, including keyword strategy, bidding, budgets, and ad structure.
• Increase revenue outcomes, not just leads.
• Align conversion strategy to funnel stages with sales and marketing to improve quality and acceptance rules.
• Run a disciplined testing roadmap.
• Launch structured experiments across creative, messaging, landing pages, audience segments, bidding strategies, and offers - documenting insights and scaling winners.
• Increase conversion rate through a full funnel journey.
• Partner with the web/UX and content teams to improve landing page relevance, speed, form performance, and post-click experience.
• Build repeatable governance.
• Build campaign QA, naming conventions, change logs, budgets, pacing, and weekly performance reviews; surface risks/opportunities.
• Product clear performance insights.
• Deliver weekly / monthly reporting with applicable insights for marketing leadership and team members.
• Partner in planning.
• Support quarterly and monthly planning - forecasting performance, proposing budget allocations, and aligning channel strategy to GTM priorities (segments, regions, products, and verticals).

Skills

Paid media management

B2B SaaS marketing

Campaign optimization

Data-driven decision making

Collaboration

Education

Bachelor's degree in relevant field

Tools

Google Ads (GA4)

LinkedIn Ads

Analytics platforms

Job description

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better. We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!

Job Description

Fiix is looking for a Paid Media Specialist to join our marketing team and help scale efficient, measurable pipeline through the best paid acquisition. Reporting into the demand generation function, you will manage daily execution and optimization of our paid programs across search and social. You will partner with multiple teams, including Marketing Ops, Analytics, Content/Creative, Web, Sales Development, and Revenue Ops. The goal of these efforts is to ensure our campaigns guide the right conversions, and those conversions are measured through to pipeline and ARR. You will report to the Senior Manager, Marketing.

Main Responsibilities

• Manage performance across paid channels.
• Manage and improve paid search and paid social programs (always-on and campaigns), including keyword / audience strategy, bidding, budgets, and ad structure.
• Increase revenue outcomes, not just leads.
• Align conversion strategy to funnel stages (MQLs, SQLs, SAOs and pipeline), partnering with stakeholders including sales and marketing to improve quality and acceptance rules.
• Run a disciplined testing roadmap.
• Launch structured experiments across creative, messaging, landing pages, audience segments, bidding strategies, and offers - documenting insights and scaling winners.
• Increased conversion rate through a full funnel journey.
• Partner with the web/UX and content teams to improve landing page relevance, speed, form performance, and post-click experience.
• Build repeatable governance.
• Build campaign QA, naming conventions, change logs, budgets, pacing, and weekly performance reviews; surface risks/opportunities.
• Product clear performance insights.
• Deliver weekly / monthly reporting with applicable insights for marketing leadership and team members.
• Partner in planning.
• Support quarterly and monthly planning - forecasting performance, proposing budget allocations, and aligning channel strategy to GTM priorities (segments, regions, products, and verticals).

The Essentials

Bachelor's Degree in relevant field Advanced English

The Preferred

• You have 5+ years of experience.
• Experience developing, delivering, and enabling product marketing programs cross-functionally.
• Understanding of marketing at all stages of the B2B customer journey and SaaS product lifecycle.
• A collaborative self- starter who is comfortable being hands-on with implementation of programs.
• Product oriented - with the ability and curiosity to understand and learn about features and a technology platform.
• Discipline to follow established standards and processes

What we offer

• Comprehensive mindfulness programs with a premium membership to Calm
• Volunteer Paid Time off available after 6 months of employment for eligible employees
• Company volunteer and donation matching program - We match your volunteer hours or personal cash donations to an eligible charity with a charitable donation.
• Employee Assistance Program
• Personalized wellbeing programs through our OnTrack program
• On-demand digital course library for professional development.

We believe that employee diversity is an important element of our common future.

We provide opportunities for talent growth with the entire organization.

We support equality by celebrating the individuality of every person, regardless of their origin and identity.

We appreciate the unique cultural pattern and variety of experiences in each of us.

We invite all who want to join and change the world of our organization.

#LI-EV1 #LI-hybrid

Hybrid Work Policy

Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.

Rockwell Automation Profile

Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 28,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com. We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!