Paid Media Analytics Specialist

Learning Care Group, Inc.; United States; Híbrido; USD 100.000 - 110.000; Jornada completa

Descripción de la vacante

Learning Care Group, Inc. is seeking a Paid Media Analyst to own the analytical layer of the brand portfolio's paid media investment. The role includes validating agency-reported results and ensuring that every dollar ties to a family journey outcome.

You will build a data mart, create Power BI dashboards, monitor channel performance, and conduct incrementality analyses to guide budget allocation and optimization.

Formación

• A bachelor's degree in marketing, business analytics, statistics, or a related field is required.
• 3-5 years of experience in paid media analytics, digital marketing measurement, or a comparable role is required.
• Hands-on experience with Google Ads and Meta Ads Manager, including native reporting and API integration, is required.
• Experience with Search Ads 360, DV360, or comparable enterprise media platforms is required.
• Experience with SQL against a modern data warehouse is required.
• Experience with paid media performance reporting and channel mix analysis is required.
• Experience building performance dashboards in PowerBI or Tableau is required.

Responsabilidades

• Own paid media performance reporting across Google Ads, Meta, programmatic display, video, and offline channels.
• Build and maintain the paid media performance data mart, integrating agency-reported data with independent measurement.
• Design, build, and maintain digital performance dashboards and scorecards in Power BI for marketing teams and executive stakeholders.
• Monitor weekly and monthly channel performance, identify trends and risks, and proactively flag issues and opportunities to the Performance Marketing team.
• Design and execute geo-holdout, incrementality, and marketing mix modeling analyses.
• Provide independent validation of agency-reported cost-per-registration and cost-per-enrollment claims.
• Establish measurement standards for paid media including UTM taxonomy, view-through window rules, and cross-brand attribution.
• Serve as primary analytics partner to the Sr Director of Paid Media and marketing agencies on defining KPIs, measurement standards, and performance reviews.
• Support new channel evaluations with test design, measurement, and readout.
• Translate paid media performance into recommendations for channel mix optimization.
• Present complex analyses as clear, action-oriented stories that resonate with audiences at varying analytical levels and influence decision-making.
• Other duties as assigned.

Conocimientos

Google Ads

Meta Ads Manager

SQL

Power BI

DV360

Search Ads 360

Educación

Bachelor's degree in marketing, business analytics, statistics, or related field

Herramientas

Tableau

Google Ads API

DV360

Descripción del empleo

Learning Care Group, Inc. is seeking a Paid Media Analyst to own the analytical layer of the brand portfolio's paid media investment. The role includes validating agency-reported results and ensuring that every dollar ties to a family journey outcome.

You will build a data mart, create Power BI dashboards, monitor channel performance, and conduct incrementality analyses to guide budget allocation and optimization.