Hybrid Paid Media Manager: Data-Driven Campaign Leader

Adelphi Group; Washington (District of Columbia); On-site; USD 74,000 - 85,000; Full time

Job summary

Resolute, a data-driven media and measurement agency within The Weber Shandwick Collective, seeks a Manager, Paid Media, to oversee day-to-day paid media planning and buying for designated accounts in a fast-paced environment.

You will collaborate with clients and internal teams to develop plans, manage campaigns across Google Campaign Manager, social platforms, and DSPs, and lead reporting and optimization to drive results.

Qualifications

• Bachelor's Degree and 4-6 years of experience planning and buying paid media campaigns.
• Experience planning and buying across online and offline media channels.
• Strong interpersonal and communication skills to develop client relationships and present to groups.
• Excellent analytical skills with understanding of KPIs and attribution.
• Experience with Google Campaign Manager or other ad servers, and DSP platforms.
• Experience with Mediaocean and social platform ad managers (Meta, LinkedIn, TikTok).
• Google Analytics Certification is a plus.

Responsibilities

• Oversee day-to-day paid media planning and buying for designated accounts.
• Collaborate with clients and internal stakeholders in a fast-paced environment.
• Create RFPs, develop publisher/vendor lists, and review proposals.
• Negotiate rates and add value with partners; select platforms and objectives.
• Develop paid media plans and client-ready presentations; adapt on feedback.
• Ensure tracking, audience building, creative trafficking, and billing before launch.
• Lead campaign reporting and provide data-driven optimization recommendations.
• Manage end-to-end campaign execution across all media channels.

Education

Bachelor's Degree

Tools

Google Campaign Manager

Mediaocean

Meta Ads Manager

LinkedIn Ads Manager

TikTok Ads Manager

Job description

Resolute, a data-driven media and measurement agency within The Weber Shandwick Collective, seeks a Manager, Paid Media, to oversee day-to-day paid media planning and buying for designated accounts in a fast-paced environment.

You will collaborate with clients and internal teams to develop plans, manage campaigns across Google Campaign Manager, social platforms, and DSPs, and lead reporting and optimization to drive results.