Paid Media Analyst | Flexible Schedule + Childcare Discount

Learning Care; Novi (MI); Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

50% childcare discount

Immediate access to benefits

401(k) company match

Education assistance including tuition

Job summary

Learning Care is seeking a Paid Media Analyst to support its annual paid media investment across multiple channels. You will own performance reporting, validate agency-reported results, and design analytics across Google Ads, Meta, and programmatic campaigns.

The role focuses on tying media spend to family journey outcomes and driving data-informed decisions. You will build dashboards in Power BI, work with cross-functional teams, and help optimize channel mix while ensuring rigorous measurement

Qualifications

• Bachelor's degree in marketing, business analytics, statistics, or related field.

Responsibilities

• Own paid media performance reporting across Google Ads, Meta, programmatic, video, and offline channels.
• Build and maintain the paid media data mart integrating agency data with independent measurement.
• Design and maintain digital dashboards and scorecards in Power BI for marketing teams and executives.
• Monitor weekly/monthly channel performance, identify trends, risks, and opportunities.
• Lead geo-holdout, incrementality, and marketing mix modeling analyses.
• Provide independent validation of agency-reported cost-per-registration/enrollment.
• Define measurement standards including UTM taxonomy and cross-brand attribution.
• Collaborate with Sr Director of Paid Media and agencies on KPIs and reviews.
• Support new channel evaluations with test design and readout.
• Translate performance into channel-mix optimization recommendations.
• Present complex analyses as clear, actionable stories for stakeholders.
• Other duties as assigned.

Skills

Analytical thinking

Communication

Cross-functional collaboration

Time management

Education

Bachelor's degree in marketing, business analytics, statistics, or related field

Tools

Google Ads

Meta Ads Manager

Search Ads 360

DV360

SQL

Power BI

Tableau

Job description

Learning Care is seeking a Paid Media Analyst to support its annual paid media investment across multiple channels. You will own performance reporting, validate agency-reported results, and design analytics across Google Ads, Meta, and programmatic campaigns.

The role focuses on tying media spend to family journey outcomes and driving data-informed decisions. You will build dashboards in Power BI, work with cross-functional teams, and help optimize channel mix while ensuring rigorous measurement