Hybrid Open Access Journals Growth & Marketing Manager

Berghahn Books; New York (NY); Hybrid; USD 60,000 - 70,000; Full time

Benefits offered by this job

Health stipend and insurance

Generous paid time off

Hybrid work in NYC area

Professional development

Job summary

Berghahn Books is seeking a Journals Sales & Marketing Manager to lead the delivery and development of sales and marketing activities across our portfolio of scholarly journals. This is a hands-on role with ownership of outcomes and collaboration with editors, libraries and institutions in a hybrid setup in the New York area.

Working with the Sales & Marketing Director, you will use data-driven insights to inform outreach, coordinate promotions, and grow institutional subscriptions and open

Qualifications

• 3-5 years of relevant experience in publishing sales, marketing, institutional account management or a related field.
• Experience planning, implementing and evaluating marketing campaigns and targeted outreach.
• Understanding of academic journals, library markets and institutional purchasing.
• Strong analytical skills and confidence working with customer, subscription, sales and engagement data.
• Excellent communication skills and the ability to build relationships with editors, libraries, agents and partners.
• Strong organizational skills and the ability to manage multiple priorities independently.

Responsibilities

• Develop and implement marketing plans for individual journals with editors and colleagues.
• Manage title- and issue-level promotional activity, including email campaigns, social media, and conference marketing.
• Build strong relationships with journal editors and Editorial Boards to support promotional activity.
• Coordinate promotional materials and digital marketing content for timely communications.
• Monitor readership, usage, engagement and campaign performance to inform future activity.
• Develop institutional subscriptions and open access participation through outreach and renewals.
• Track subscription, usage and sales trends to inform priorities and targets.

Skills

Publishing sales

Marketing campaigns

Institutional account management

Data analysis

Relationship building

Tools

CRM systems

Job description

Berghahn Books is seeking a Journals Sales & Marketing Manager to lead the delivery and development of sales and marketing activities across our portfolio of scholarly journals. This is a hands-on role with ownership of outcomes and collaboration with editors, libraries and institutions in a hybrid setup in the New York area.

Working with the Sales & Marketing Director, you will use data-driven insights to inform outreach, coordinate promotions, and grow institutional subscriptions and open