Strategic Journal Marketing Specialist (Hybrid)

Wolters Kluwer; Philadelphia (Philadelphia County); Hybride; USD 52 000 - 89 000; Plein temps

Avantages offerts par ce poste

Medical, Dental, Vision Plans

401(k)

Tuition Assistance Plan

Vacation and Sick Time

Paid Parental Leave

Commuter Benefits

Résumé du poste

Wolters Kluwer is seeking a Marketing Specialist to drive and manage marketing for a portfolio of scholarly journals. You will craft strategies to boost submissions, readership, and subscription revenue, coordinating with global teams and handling multiple projects.

Required are strong writing and communication skills, experience in marketing for medical or scientific publishing, and proficiency with analytics and campaign tools. Hybrid work includes 8 days/month in-office.

Qualifications

• Education: Bachelor’s degree in marketing or communications or equivalent experience is required.

Responsabilités

• Develop and implement marketing plans for a portfolio of scholarly journals to drive submissions, usage, and revenue.
• Plan and execute multi-channel campaigns and events to raise journal visibility and engagement.
• Lead renewal campaigns across print, email, digital, and telemarketing to maximize retention and revenue.
• Manage budgets and calendars, tracking ROI and ensuring adherence to brand guidelines.
• Collaborate with cross-functional teams to align strategy and assets for optimum impact.
• Track marketing metrics and prepare reports on ROI and campaign performance.

Connaissances

Writing skills

Verbal communication

Campaign coordination

Formation

Bachelor's degree in marketing or communications

Outils

GA4

Smartsheet

Adobe DC

Canva

Microsoft Office

Domo

Jasper

Description du poste

Wolters Kluwer is seeking a Marketing Specialist to drive and manage marketing for a portfolio of scholarly journals. You will craft strategies to boost submissions, readership, and subscription revenue, coordinating with global teams and handling multiple projects.

Required are strong writing and communication skills, experience in marketing for medical or scientific publishing, and proficiency with analytics and campaign tools. Hybrid work includes 8 days/month in-office.