Hybrid OOH Media Planner: Data-Driven NYC Focus

Intersection; Chicago (IL); Hybrid; USD 55,000 - 62,000; Full time

Job summary

Intersection is seeking a detail-oriented Media Planner to support revenue initiatives across major markets. You will partner with Sales and Inventory teams to design targeted media strategies, optimize pricing, and maximize demand, with a focus on New York while supporting other markets.

You’ll analyze audiences, perform campaign analytics, and report KPIs to stakeholders. The role blends data-driven decision making with cross-functional collaboration in a hybrid Chicago office environment.

Qualifications

• 1-4 years of experience in media, advertising, or campaign planning.
• Proficiency with Google Workspace and Excel.
• Strong analytical and data-driven mindset.

Responsibilities

• Develop media strategies and all-inclusive package options across multiple price points.
• Partner with sales to build targeted media plans in markets outside home territories, focusing on New York.
• Perform targeted media research to uncover audience preferences and align media placement with client goals.
• Leverage analytics platforms to monitor campaign metrics and translate data into actionable recommendations.
• Collaborate with Sales Managers and Inventory teams to stay ahead of market trends and optimize rate reviews.
• Prepare and present regular performance updates covering campaign KPIs and strategic recommendations.
• Stay informed on digital and social media trends to evolve Out-of-Home strategies.

Skills

Analytical mindset

Detail-oriented

Strong communicator

Collaborative

Trend-conscious

Google Workspace

Microsoft Excel

Tools

Google Analytics

Google Workspace

Microsoft Excel

Job description

Intersection is seeking a detail-oriented Media Planner to support revenue initiatives across major markets. You will partner with Sales and Inventory teams to design targeted media strategies, optimize pricing, and maximize demand, with a focus on New York while supporting other markets.

You’ll analyze audiences, perform campaign analytics, and report KPIs to stakeholders. The role blends data-driven decision making with cross-functional collaboration in a hybrid Chicago office environment.