OOH Media Planner | Data-Driven Campaign Builder

OneScreen.AI, Inc; Boston (MA); Hybrid; USD 65,000 - 80,000; Full time

Job summary

Onescreen is seeking a motivated OOH Media Planner to join our Planning team in Boston. This hybrid role supports end-to-end campaign planning, from audience research to proposal delivery and execution, across diverse clients and verticals.

You will build campaign plans, analyze media habits, and collaborate with account managers and creatives to align on objectives. Proficiency with OOH formats, data tools, and the Onescreen platform is valued.

Qualifications

• 1–3 years of experience in OOH or media planning.
• Familiar with core OOH formats (billboards, transit, experiential, DOOH) and how they fit into a broader media mix.
• Working knowledge of audience and measurement tools (GeoPath, Nielsen, Google Analytics, or similar)
• Strong organizational skills and comfort managing multiple deadlines at once
• Clear communicator — in writing, presentations, and across internal teams
• Comfortable in spreadsheets and web‑based planning platforms
• Analytically curious, with an eye for data and performance metrics
• Ability to work EST hours

Responsibilities

• Support end-to-end OOH campaign planning, from audience research and market selection through to proposal delivery and execution
• Build and maintain campaign plans, cost schedules, and performance summaries using internal tools
• Research target audiences and analyze their characteristics, behaviors, and media habits
• Collaborate with account managers, clients, and creative teams to align on objectives and strategies
• Become a proficient user of the Onecreen planning platform, and surface product feedback to product team members
• Manage relationships with OOH media vendors and support negotiations under the guidance of senior planners
• Juggle tasks across multiple active campaigns simultaneously, meeting internal and client deadlines
• Present media plans with the assistance of the Account Executive to clients and key decision makers

Skills

Media planning

Data analysis

Communication

Organization

Tools

GeoPath

Nielsen

Google Analytics

Job description

Onescreen is seeking a motivated OOH Media Planner to join our Planning team in Boston. This hybrid role supports end-to-end campaign planning, from audience research to proposal delivery and execution, across diverse clients and verticals.

You will build campaign plans, analyze media habits, and collaborate with account managers and creatives to align on objectives. Proficiency with OOH formats, data tools, and the Onescreen platform is valued.