Director, Digital Activation

IPG Health, LLC; New York (NY); Hybrid; USD 90,000 - 215,000; Full time

Job summary

Hearts & Science, part of IPG Health, seeks a Director of Digital Activation in New York. This hybrid role leads daily programmatic buys across channels, ensuring pacing, performance, and activation processes align with client objectives.

A hands-on leader who mentors a team and partners with clients will be essential. Responsibilities include forecasting, budgeting, and campaign optimization, plus presenting plans to clients and internal teams.

Qualifications

• 7+ years of work experience in programmatic execution and activation.
• Proven ability to optimize multi-channel digital campaigns.
• Experience with DSP/SSP vetting and selection.
• Strong leadership to supervise junior team members.
• Knowledge of RTB, data privacy, and online advertising ecosystems.

Responsibilities

• Lead day-to-day execution of digital buys and pacing across channels.
• Translate client objectives into long-term activation plans and KPIs.
• Analyze data to extract insights and tell the client the business story.
• Coach and supervise junior team members and allocate resources.
• Present strategic and tactical plans to clients and internal teams.
• Forecast, budget, and pace campaigns; manage optimization and ops.

Skills

Programmatic

DSP/SSP vetting

Leadership

Forecasting & budgeting

Cross-channel optimization

Job description

## Director, Digital ActivationApply: Hybrid: New York, New York, United States of America: Full time: Posted Today: R16808**Agency:**Hearts & Science **Job Function:**Media **Job Subfunction:**Performance Media**Job Description:**Director, Digital The Director plays a key role as the day-to-day lead for executing the digital buys. Being the leader across the team and ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job. A positive attitude and willingness to “roll up your sleeves” is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms. Responsibilities:* Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPI’s) as defined by the client* Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals* Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of junior team members* Effectively presenting strategic and tactical plans to clients, staff, and internal teams* Provide regular insight and training to challenge and develop junior team members* Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization* Understanding of business concepts and client objectives to identify campaign expansion opportunities Qualifications:* 7+ years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus* Actively optimize and manage client programmatic strategy ensuring micro and macro goals are hit; this includes owner/partnership of DSP/SSP vetting and selection* Accountable to daily programmatic team operations and campaign excellence* Effectively manage and lead all programmatic team members* Identify and test new programmatic channels and products, highlighting client value in results and sharing across client team and organization* Identify training and development needs of client team and broader functional team* Instill best practices, processes, methodologies, and frameworks for client team and broader functional team; work with team members to ensure they are being used* In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy90,000 - 215,000*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.*