Marketing Technology Director

University of Iowa Center for Advancement; Iowa City (IA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

University of Iowa Center for Advancement in Iowa City seeks a Marketing Technology Director to drive strategy and governance across marketing automation, CRM, segmentation, and analytics.

You will architect and optimize platforms, data systems, and integrations to enable personalized constituent engagement, scalable communications, and data-informed decisions, reporting to the Executive Director of Marketing Technology and Web Strategy.

Qualifications

• Bachelor's degree in Marketing, IT, or related field.
• 7+ years in marketing technology with leadership preferred.
• Proven expertise with Salesforce Marketing Cloud and Journey Builder.
• Experience with audience segmentation, personalization, and campaign automation.
• Strong governance, data management, and regulatory compliance knowledge.
• Excellent collaboration, communication, and project management skills.

Responsibilities

• Provide strategic leadership on marketing technology, automation, and analytics.
• Lead platform management and integration across Marketing Cloud, CRM, data warehouses, and analytics.
• Design governance policies for data integrity, security, and compliance.
• Oversee constituent journeys, segmentation, personalization, and automation rules.
• Translate business goals into measurable digital marketing programs and campaigns.
• Establish KPIs and reporting to show ROI and performance to leadership.

Skills

Marketing technology strategy

Salesforce Marketing Cloud

Journey Builder

Data-driven decision making

Audience segmentation

Campaign automation

Cross-functional collaboration

Education

Bachelor's degree in Marketing/IT

7+ years in marketing technology

Leadership experience

Tools

Salesforce Marketing Cloud

CRM systems

Data warehouses

Analytics platforms

CMS integrations

Job description

The Marketing Technology Director provides strategic and technical expertise across marketing technology, automation, and analytics within the organization’s broader marketing and web strategy portfolio. This role leads the implementation and optimization of platforms, data systems, and integrations that enable personalized constituent engagement, scalable communications, and data-informed decision-making. Key areas of responsibility include marketing automation, CRM systems, audience segmentation, journey orchestration, and performance reporting.

Reporting to the Executive Director of Marketing Technology and Web Strategy, the Director translates portfolio-level strategy into operational systems, workflows, and measurement frameworks and drives the continued development of the organization’s marketing technology capabilities.

*This position is eligible forhybridwork (telecommuting) which includes working on-site at our office in Iowa City.*

*Cover letter is preferred with your application.*

Key Responsibilities

• Strategic Leadership & Vision:
• Advises executive director on emerging trends, technologies, and best practices.
• Serve as account lead for assigned internal partners, providing strategic consultation, aligning marketing solutions with business objectives, and fostering strong collaborative relationships across the organization.
• Platform Management & Optimization:
• Ensure the seamless integration of all marketing platforms (including Marketing Cloud, CRM, web systems, data warehouses, and analytics platforms).
• Develop and implement governance policies and procedures for the marketing technology stack to ensure data integrity, security, and compliance.
• Manage the day-to-day performance of the vendor and partner relationships managed against the established contract; assist with platform evaluation.
• Constituent Journey & Campaign Management:
• Lead the technical architecture, configuration, automation, and orchestration of complex, multi-channel constituent journeys within the unit’s marketing technology ecosystem, partnering with content strategy team on communication strategy and requirements.
• Design and implement technical segmentation, personalization, and business rule frameworks that leverage constituent data and behaviors to dynamically determine audience eligibility, content, timing, and communication paths.
• Collaborate with team members to translate business goals into actionable and measurable digital marketing programs and automated campaigns.
• Establish key performance indicators (KPIs) and reporting frameworks to measure the effectiveness of all campaigns and constituent journeys, providing data-driven insights to leadership.
• Data & Analytics:
• Work with staff to make data-driven recommendations for campaign optimization, personalization, and A/B testing.
• Support reporting and analytics efforts to provide a clear view of ROI for marketing initiatives.
• Partner with web and content teams to provide measurement, reporting, and data-driven insights to inform messaging, user experience, and constituent engagement strategies.
• Provides measurement, reporting, and data-driven insights to inform content strategies but does not establish editorial strategy, messaging, or creative direction.

Education & Experience

• Bachelor's degree in Marketing, Information Technology, or a related field;
• 7+ years of progressive experience in marketing technology with 2 years in a leadership or managerial role preferred.
• Equivalent combinations of education, experience and relevant certifications will be considered.
• Proven expertise with Salesforce Marketing Cloud is strongly preferred, including a deep understanding of Journey Builder, Email Studio, and Automation Studio.
• Demonstrated experience in creating and managing complex constituent journeys to achieve business objectives.
• Strong knowledge of digital marketing channels, web analytics, SEO, and paid media.
• Experience evaluating, implementing, and scaling new marketing technologies (e.g., AI-driven personalization, CDPs, CMS integrations).
• Ability to think strategically and translate complex business problems into technology solutions.
• Deep understanding of data management, segmentation, and personalization.
• Strong collaborative skills and the ability to build effective relationships across the organization.
• Strong communication and project management skills.
• A passion for leveraging technology to create meaningful constituent experiences.
• Proven change management skills to drive adoption of new tools and processes.
• Commitment to accessibility, data ethics, and regulatory compliance (e.g., GDPR, CAN-SPAM, ADA).
• Innovative mindset with ability to evaluate emerging technologies and align them with mission-driven outcomes.

Equal Opportunity Employer
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