Hybrid Marketing Tech Director: Data-Driven Journeys
University-of-Iowa-Center-For-Advancement
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Job summary
The University of Iowa Center for Advancement is seeking a Marketing Technology Director to lead strategy, execution, and governance of marketing platforms, data systems, and automation to enable personalized constituent engagement and data-driven decisions.
You will oversee cross-functional teams, manage Salesforce Marketing Cloud implementation, journey orchestration, and analytics, and translate business goals into scalable technical solutions with a focus on accessibility and compliance.
Qualifications
- Bachelor's degree required or equivalent.
- Proven expertise with Salesforce Marketing Cloud preferred, incl. Journey Builder, Email Studio, Automation Studio.
Responsibilities
- Provide strategic leadership for marketing technology and analytics.
- Lead platform management, governance, and integrations across marketing tools and data systems.
- Design and optimize constituent journeys, segmentation, personalization, and rules frameworks.
- Develop KPIs, reporting frameworks, and ROI analysis for campaigns and journeys.
- Collaborate with content, web, and analytics teams to align tech with business goals.
Skills
Education
Tools
Job description
The University of Iowa Center for Advancement is seeking a Marketing Technology Director to lead strategy, execution, and governance of marketing platforms, data systems, and automation to enable personalized constituent engagement and data-driven decisions.
You will oversee cross-functional teams, manage Salesforce Marketing Cloud implementation, journey orchestration, and analytics, and translate business goals into scalable technical solutions with a focus on accessibility and compliance.
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