Hybrid Marketing Tech Specialist — Global Digital Campaigns

Our Daily Bread Ministries; Grand Rapids (MI); Hybrid; USD 70.000 - 95.000; Vollzeit

Zusammenfassung

Our Daily Bread Ministries in Grand Rapids, MI is seeking a Marketing Technology Specialist to bridge marketing strategy, design, and technology across websites, apps, email, and emerging platforms. This hybrid, full-time role focuses on data-driven improvements and cohesive user journeys to optimize campaign performance.

You will work with Global Marketing Teams, leverage AI tools, and integrate marketing content into CRM and automation platforms while guiding new teammates in best practices.

Qualifikationen

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field, or equivalent combination of education and experience.
• 3–5 years of professional experience in digital marketing, email marketing, or marketing automation.
• 2–3 years of experience with CRM and/or marketing automation platforms supporting campaigns, audience segmentation, personalization, and reporting; global experience preferred.
• Proficiency with platforms such as Salesforce Marketing Cloud (Audience Builder, Journey Builder, Email Studio), Optimizely, Shopify, WordPress, and HTML.
• Experience with project management tools (e.g., ClickUp, Asana, Monday.com) and reporting tools (e.g., Looker Studio, Google Analytics, Power BI) preferred.
• Knowledge of responsive web design, mobile-first principles, and digital user experience best practices.
• Strong attention to detail with excellent organizational, analytical, and problem-solving skills, and the ability to manage multiple priorities and deadlines.
• Ability to travel internationally 1–2 times per year.

Aufgaben

• Publish digital campaign content for Our Daily Bread, Discovery Series, Center for Bible Engagement, and other ministry brands across our app, websites, email, and social media channels.
• Build, maintain, and optimize responsive campaign landing pages; decommission outdated pages and implement URL redirects as needed.
• Partner with Global Marketing Teams to plan, coordinate, and execute ministry-wide digital marketing campaigns.
• Leverage AI-enabled tools and technologies to enhance campaign performance, efficiency, and personalization.
• Integrate digital marketing content into our CRM and marketing automation platforms.
• Perform comprehensive QA testing across all campaign touchpoints, including CTAs, audience segmentation, and UTM tracking.
• Serve as the subject matter expert for digital campaign integrations and website functionality, coordinating enhancements with technology teams.
• Train and guide new hires and global ministry partners on digital marketing technology solutions and best practices.
• Report on campaign performance across platforms and analyze engagement data to identify trends, opportunities, and issues.
• Conduct UX testing, research, and focus groups to gather constituent feedback and identify opportunities for improvement.

Kenntnisse

Digital marketing

Email marketing

Marketing automation

CRM

Audience segmentation

Personalization

Reporting

Salesforce Marketing Cloud

Optimizely

Shopify

WordPress

HTML

ClickUp

Asana

Monday.com

Looker Studio

Google Analytics

Power BI

Responsive design

Mobile-first

UX best practices

Ausbildung

Bachelor’s degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Optimizely

Shopify

WordPress

HTML

Jobbeschreibung

Our Daily Bread Ministries in Grand Rapids, MI is seeking a Marketing Technology Specialist to bridge marketing strategy, design, and technology across websites, apps, email, and emerging platforms. This hybrid, full-time role focuses on data-driven improvements and cohesive user journeys to optimize campaign performance.

You will work with Global Marketing Teams, leverage AI tools, and integrate marketing content into CRM and automation platforms while guiding new teammates in best practices.