Hybrid Marketing Operations Director: Orchestrate Growth

Zendesk

Northern (KY)

Hybrid

USD 220,000 - 330,000

Full time

14 days+

Application generator

Get a reply from this employer — a resume and cover letter tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

Zendesk is seeking a Director of Marketing Operations to build scalable systems, processes, and rhythms that drive fast, high‑quality marketing delivery across funnel operations, campaign execution, journey orchestration, and marketing technology.

You will lead a cross‑functional team, own the operating model and roadmap, design end‑to‑end funnel processes, govern the marketing tech stack (Salesforce, Marketo, analytics), and leverage automation and AI to improve velocity and decision quality

Qualifications

10+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, or a related discipline, including experience leading teams.
Proven experience owning marketing automation and CRM ecosystems and the processes that connect them to the broader go‑to‑market engine.
Experience leading funnel management, campaign operations, lifecycle/journey orchestration, and cross‑functional operating model improvements.
Demonstrated ability to manage complex, multi‑quarter programs, vendor relationships, prioritization, and executive communication.
Working knowledge of platforms such as Salesforce, Marketo or equivalent marketing automation, analytics/BI, data enrichment, and workflow automation tools, and AI Tools such as Claude and ChatGPT.
Experience in a high‑growth B2B SaaS or similarly complex global marketing environment preferred. #LI-WO1

Responsibilities

Lead and develop a Marketing Operations team spanning funnel operations, campaign operations, journey orchestration, marketing technology, and process/workflow optimization.
Own the operating model and roadmap for marketing operations, balancing near‑term execution with scalable capabilities, governance, and continuous improvement.
Design and optimize end‑to‑end funnel processes, including intake, lead and account management, scoring, routing, lifecycle progression, Sales handoff, and feedback loops.
Set the strategy and governance for the marketing technology ecosystem, including marketing automation, CRM integrations, audience activation, data quality, and workflow tooling.
Partner with Marketing, Sales/Revenue Operations, Product, Engineering, Finance, and regional teams to align priorities, dependencies, SLAs, and business outcomes.
Use automation and AI to improve campaign velocity, operational efficiency, decision quality, and stakeholder self‑service while maintaining controls.
Establish performance visibility for operational health, including funnel conversion, execution quality, data integrity, and time‑to‑value.
Translate complex operational and technical topics into clear recommendations for senior leaders and secure alignment on trade‑offs and investment.