Member Engagement & Retention Leader

AAA Club Alliance; Wilmington (DE); Hybrid; USD 69,000 - 106,000; Full time

Benefits offered by this job

Health benefits package

401(k) with company match up to 7%

Professional development & tuition.rei

Paid time off & holidays

Volunteer time off & events

AAA Membership

Job summary

AAA Club Alliance is seeking a Retention & Engagement Manager to lead member engagement and retention initiatives that strengthen the value of memberships. The role bridges strategy, data, digital product, and marketing to deliver personalized, segment-based programs that reduce churn and boost lifetime value.

The position emphasizes collaborating with Marketing, Digital Product, and Data teams to operationalize segmentation and Next Best Action strategies, ensuring communications meet member

Qualifications

• Bachelor's degree in Business, Marketing, Strategy, or related field.
• 8+ years of experience in retention, lifecycle marketing, strategy, customer experience or related roles.
• Experience in membership, subscription, or loyalty-driven organizations.
• Experience with marketing automation, CRM, analytics, data visualization, or experimentation platforms is preferred.

Responsibilities

• Lead the development and execution of engagement initiatives across email, web, mobile app, and account channels.
• Drive adoption of Member Value Scorecard (MVS) and related benefit programs.
• Design and execute segmented retention strategies to improve engagement and renewal rates.
• Support the design and evolution of loyalty and recognition frameworks.
• Manage and execute multiple concurrent initiatives across cross-functional teams.
• Build and maintain reporting frameworks tracking engagement, retention, and value utilization metrics.

Skills

Retention & Engagement

Lifecycle marketing

Personalization

Segmentation

Measurement & reporting

Cross-functional collaboration

Data-driven decision making

Marketing automation

CRM analytics

Education

Bachelor's degree in Business, Marketing, Strategy

Tools

Marketing automation

CRM

Analytics platforms

Job description

AAA Club Alliance is seeking a Retention & Engagement Manager to lead member engagement and retention initiatives that strengthen the value of memberships. The role bridges strategy, data, digital product, and marketing to deliver personalized, segment-based programs that reduce churn and boost lifetime value.

The position emphasizes collaborating with Marketing, Digital Product, and Data teams to operationalize segmentation and Next Best Action strategies, ensuring communications meet member