Hybrid Marketing Lead: Customization & Dealer Growth

Ford-Motor-Company; Dearborn (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical benefits

Dental & Vision insurance

Vehicle discount program

Tuition assistance

Paid time off

Job summary

Ford Motor Company seeks a senior marketing leader to own customization marketing for Dealer Channel and Dealer Installed Options, driving growth across the aftermarket channel. You will align with Ford Customization Sales, Planners and Commodity Management to deliver integrated campaigns and digital experiences.

The role requires 5+ years in creative marketing management, agency brief development, and strong cross-functional collaboration; hybrid work with extensive travel is expected.

Qualifications

• Bachelor's degree required; multiple marketing leadership experiences preferred.
• Proven ability to develop agency briefs and manage large agency teams.
• Strong organizational skills to handle many projects and priorities.
• Excellent written and verbal communication for senior leaders.

Responsibilities

• Develop and execute the overall Ford Customization marketing strategy for Dealer Channel and DIO.
• Lead growth initiatives to drive 5-year business plan targets and dealer showroom sales.
• Oversee brand consistency across Ford Accessories, Ford Custom Garage and Ford Racing Parts.
• Coordinate with cross-functional teams and agencies to deliver campaigns on time.

Skills

Marketing leadership

Agency briefs

Project management

Cross-functional teamwork

Strategic planning

Budget management

Brand management

Education

Bachelor's degree

Tools

Excel

PowerPoint

Word

SharePoint

Job description

Ford Motor Company seeks a senior marketing leader to own customization marketing for Dealer Channel and Dealer Installed Options, driving growth across the aftermarket channel. You will align with Ford Customization Sales, Planners and Commodity Management to deliver integrated campaigns and digital experiences.

The role requires 5+ years in creative marketing management, agency brief development, and strong cross-functional collaboration; hybrid work with extensive travel is expected.