Asset Management/Marketing Manager

Ford Motor Company; Dearborn (MI); On-site; USD 90,000 - 140,000; Full time

Job summary

Ford Motor Company is seeking a marketing professional to own the end-to-end marketing, branding, and communications strategy for Ford Customization, focused on the Dealer Channel and Dealer Installed Options (DIO).

Your primary focus will be driving substantial growth in the Aftermarket Channel by engaging Ford Accessory Distributors and the Dealer network to deliver Go-To-Market marketing initiatives that accelerate accessory sales in showrooms.

Qualifications

• Experience in end-to-end marketing, branding, and communications.
• Proven ability to drive GTM initiatives in automotive dealer networks.
• Strong data-driven marketing mindset with the ability to translate insights into action.

Responsibilities

• Own the end-to-end marketing, branding, and communications strategy for Ford Customization.
• Lead GTM initiatives for the Dealer Channel and Dealer Installed Options (DIO).
• Drive growth in the Aftermarket Channel by engaging Ford Accessory Distributors and Dealer network.
• Develop and execute data-driven marketing plans to increase accessory sales in showrooms.

Skills

Marketing strategy

Brand management

Go-To-Market planning

Dealer network engagement

Job description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

In this position

You will be responsible for the end-to-end marketing, branding, and communications strategy for Ford Customization focused on Dealer Channel and Dealer Installed Options (DIO). While we maintain a strong presence in the production channel (factory-fit), your primary focus will be driving massive growth in the Aftermarket Channel. You will lead the charge with engaging the Ford Accessory Distributors and Dealer network to drive the Go-To-Market marketing initiatives to deliver accessory growth in the dealer showroom.