Growth-Focused Digital Marketing Manager - Automotive

Loudon Motors Ford; Minerva (OH); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Competitive pay

Health insurance

Dental insurance

Vision insurance

401(k) retirement plan

Paid time off

Holidays

Employee discounts

Community-focused dealership

Job summary

Loudon Motors Ford is seeking a Digital Marketing Manager to drive growth through storytelling, analytics, and engaging digital strategies. You will craft content for promotions, manage social media, and track ROI across channels.

You will collaborate with leadership, support the sales team, and coordinate community-facing events while ensuring Ford brand guidelines are followed. The role emphasizes creativity, analytics, and customer engagement.

Qualifications

• Experience in digital marketing, social media, or content creation (automotive experience a plus)
• Bachelor's Degree in marketing, communications, journalism or related field
• Strong skills in content writing, social media management, and brand storytelling
• Experience with photo/video editing using Adobe, Canva, or similar tools
• Familiarity with SEO, SEM, and Google Analytics
• Strong organizational skills and ability to manage multiple projects at once
• Creative mindset with the ability to generate fresh ideas and campaigns
• A passion for customer engagement, community involvement, and automotive retail

Responsibilities

• Develop and manage the dealership's digital marketing strategy across social media, website, email, and paid advertising
• Create engaging content including graphics, videos, and copy for promotions, sales events, and community initiatives
• Manage the dealership's online reputation through customer reviews, Google Business Profile, and social engagement
• Track and analyze marketing performance metrics to measure ROI and optimize campaigns
• Support the sales team with lead generation, follow-up content, and promotional materials
• Organize and promote dealership events including sales promotions, community drives, and seasonal campaigns
• Maintain brand consistency while ensuring compliance with Ford Motor Company guidelines
• Collaborate with leadership to develop creative campaigns that drive traffic and sales

Skills

Digital marketing

Social media management

Content creation

Brand storytelling

Photo/video editing

SEO/SEM

Google Analytics

Project management

Communication

Education

Bachelor's degree in marketing or related field

Tools

Adobe Creative Suite

Canva

Job description

Loudon Motors Ford is seeking a Digital Marketing Manager to drive growth through storytelling, analytics, and engaging digital strategies. You will craft content for promotions, manage social media, and track ROI across channels.

You will collaborate with leadership, support the sales team, and coordinate community-facing events while ensuring Ford brand guidelines are followed. The role emphasizes creativity, analytics, and customer engagement.