Omnichannel CRM Product Lead - Personalization

Ford Motor Company; Dearborn (MI); Hybrid; USD 100,000 - 193,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Flexible PTO and holidays

Tuition assistance

Vehicle discount program

Job summary

Ford Motor Company in Dearborn, MI is seeking a Product Manager for Global CRM Omnichannel Personalization to own Salesforce Personalization features across Web, App, Email, SMS, and Paid Media. You will translate strategy into detailed feature requirements and manage the quarterly roadmap for recommendations and retargeting.

You will lead backlog delivery, collaborate with journey enablement and data teams, and ensure privacy-compliant execution across regions.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience required.
• 4+ years of Product Management experience in CRM, MarTech, omnichannel marketing, or personalization platforms.
• 1+ years with Salesforce Personalization or comparable personalization platforms.
• 1+ years of next-best-action decisioning, audience segmentation, and journey orchestration experience.
• 1+ years of delivering personalization features across omnichannel touchpoints (Web, App, Email, SMS, Paid Media).
• 3+ years of Agile delivery; experience with Jira.

Responsibilities

• Own quarter-to-quarter backlog for omnichannel product recommendations and retargeting across Web, App, Email, SMS, and Paid Media.
• Translate strategy into detailed feature requirements, user stories, and acceptance criteria.
• Partner with Journey Enablement and SFMC Product Manager on journey orchestration and sequencing.
• Own next-best-action and audience logic for recommendations across channels.
• Prioritize and sequence releases with engineering, marketing, and creative teams.
• Support release planning and go-to-market for new features across regions.
• Configure recommendation/retargeting logic with outputs of AI/decision engine.
• Monitor performance metrics and run experiments to optimize logic and journeys.
• Maintain privacy and data protection compliance within feature design.

Skills

Salesforce Personalization

Next-best-action decisioning

Audience segmentation

Journey orchestration

Omnichannel marketing

Agile delivery

Jira

Education

Bachelor’s degree or equivalent combination of education and experience

Tools

Jira

Job description

Ford Motor Company in Dearborn, MI is seeking a Product Manager for Global CRM Omnichannel Personalization to own Salesforce Personalization features across Web, App, Email, SMS, and Paid Media. You will translate strategy into detailed feature requirements and manage the quarterly roadmap for recommendations and retargeting.

You will lead backlog delivery, collaborate with journey enablement and data teams, and ensure privacy-compliant execution across regions.