Hybrid Marketing Automation Lead – HubSpot, CRM & Analytics

Massachusetts Institute of Technology; Cambridge (MA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Massachusetts Institute of Technology (MIT) Open Learning seeks a Marketing Automation Manager to lead our marketing technology ecosystem, manage our CRM and marketing hub infrastructure, and design customer journey workflows that drive enrollment across our learning products.

The role also involves optimizing HubSpot workflows, establishing platform standards, and guiding cross-functional alignment on architecture and data governance.

Qualifications

• Bachelor's degree in Marketing, Business, or Communications; minimum five years hands-on marketing automation experience with proven HubSpot expertise
• Experience with email campaigns, funnel analysis, Google Analytics, and UTM governance
• Proven ability to lead cross-functional initiatives with excellent communication skills

Responsibilities

• Lead and optimize our marketing technology ecosystem, CRM, and marketing hub infrastructure
• Design and maintain customer experience workflows and data management
• Manage end-to-end email campaigns, nurture programs, and webinars; drive attendance and enrollment across learning products
• Coordinate with content and product teams on audience segmentation and messaging; ensure data governance and platform standards

Skills

HubSpot

Marketing automation

Email campaigns

Google Analytics

UTM governance

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Salesforce

HubSpot workflows

Job description

Massachusetts Institute of Technology (MIT) Open Learning seeks a Marketing Automation Manager to lead our marketing technology ecosystem, manage our CRM and marketing hub infrastructure, and design customer journey workflows that drive enrollment across our learning products.

The role also involves optimizing HubSpot workflows, establishing platform standards, and guiding cross-functional alignment on architecture and data governance.