Hybrid Marketing Analytics Specialist

Ziegler Inc.; Minneapolis (MN); Hybrid; USD 71,000 - 89,000; Full time

Benefits offered by this job

Health, Dental, Vision and Life

15 days PTO

9 paid holidays

401(k) with match

HSA up to $1000

FSA & EAP

Parental Leave

Education Assistance

Job summary

Ziegler Inc. in Bloomington, MN, is seeking a Marketing Performance Analyst to support the marketing team by tracking campaign performance, segmentation, and data-driven insights. Proficiency in Excel, Access, and Power BI is required, with HubSpot experience a plus.

This hybrid role reports to the Manager of Marketing Data Analytics. You will develop templates, automate reports, analyze customer and market data, and lead multiple projects with cross-functional collaboration.

Qualifications

• Bachelor's degree required in Marketing, Statistics, Data Science, or related field.
• Proven data analysis experience in a team environment.
• Ability to work onsite in Bloomington, MN; proficiency in Excel, Access, Power BI.
• Experience with marketing analytics tools, web analytics, and CRM tools (HubSpot a plus).

Responsibilities

• Campaign Performance Tracking: Track and analyze marketing campaign performance using templates and data collection tools.
• Customer Segmentation: Assist in segmenting target markets and improving direct mail campaign accuracy.
• Ad Hoc Analysis and Research: Execute data analyses and special projects for internal stakeholders; ensure data quality per OEM standards.
• Customer and Market Analysis: Analyze customer and market information, perform competitive research and forecasting.
• Database Management and Reporting: Assess and improve the customer database; automate reporting with IS team.
• Project Management: Lead multiple projects and deliver actionable recommendations on timeline.
• Technical Proficiency: Create queries, pivot tables, and reports; develop Power Automate workflows.
• Innovation and Pattern Recognition: Identify trends and develop data-driven solutions.
• Customer Focus: Address customer needs and represent marketing at events as needed.

Skills

Excel

Access

Power BI

HubSpot

Education

Bachelor’s degree in Marketing, Statistics, Data Science, or related field

Tools

HubSpot

Job description

Ziegler Inc. in Bloomington, MN, is seeking a Marketing Performance Analyst to support the marketing team by tracking campaign performance, segmentation, and data-driven insights. Proficiency in Excel, Access, and Power BI is required, with HubSpot experience a plus.

This hybrid role reports to the Manager of Marketing Data Analytics. You will develop templates, automate reports, analyze customer and market data, and lead multiple projects with cross-functional collaboration.