Marketing Analytics Specialist: Drive Data-Driven Campaigns

Zohorecruit; Bucyrus (OH); On-site; USD 60,000 - 90,000; Full time

Job summary

Zohorecruit is seeking a Marketing Analyst to drive data-informed marketing strategies by turning complex datasets into actionable insights across digital, email, social, and SEO campaigns. You will monitor performance, optimize campaigns, and support ROI-driven decision-making.

The role requires 3+ years in marketing analytics, strong SQL and visualization skills, and the ability to communicate findings to cross-functional teams. A growth-oriented environment with data-driven culture awaits.

Qualifications

• Bachelor’s degree in Marketing, Statistics, Data Analytics, Economics, Business, or a related field.
• 3+ years of experience in marketing analytics or BI.
• Proficiency in SQL, Excel (advanced functions), and data visualization tools such as Tableau, Power BI, or Looker.
• Experience with web analytics platforms (GA4, Adobe Analytics) and digital advertising platforms (Google Ads, Meta Ads, LinkedIn Ads).
• Strong understanding of marketing metrics, attribution models (last-click, multi-touch), and customer journey mapping.
• Excellent communication skills to present complex data to non-technical stakeholders.
• Experience with Python or R for data analysis and automation is a plus.
• Familiarity with marketing automation platforms (HubSpot, Marketo) is highly desirable.
• Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.

Responsibilities

• Collect, clean, and analyze large volumes of marketing data from CRM systems, web analytics platforms (e.g., Google Analytics, Adobe Analytics), and advertising dashboards (e.g., Google Ads, Meta Ads).
• Develop and maintain KPIs and performance dashboards to track campaign effectiveness, CAC, CLTV, conversion rates, and ROAS.
• Conduct A/B testing and multivariate testing to evaluate marketing tactics and recommend data-backed optimizations.
• Perform cohort analysis, funnel analysis, and attribution modeling to understand customer behavior and campaign impact across the customer journey.
• Collaborate with marketing, sales, and product teams to provide insights that inform strategy, messaging, targeting, and budget allocation.
• Prepare regular performance reports and executive summaries, translating complex data into clear, actionable recommendations.
• Monitor market trends and competitive activity to identify opportunities for innovation and differentiation in marketing efforts.
• Stay current with emerging analytics tools, techniques, and industry best practices to continuously improve analytical capabilities.

Skills

SQL

Excel

Data visualization

A/B testing

Attribution

Communication

Education

Bachelor's degree in Marketing, Statistics, Data Analytics, Economics, Business, or a related field

Tools

Tableau

Power BI

Looker

Job description

Zohorecruit is seeking a Marketing Analyst to drive data-informed marketing strategies by turning complex datasets into actionable insights across digital, email, social, and SEO campaigns. You will monitor performance, optimize campaigns, and support ROI-driven decision-making.

The role requires 3+ years in marketing analytics, strong SQL and visualization skills, and the ability to communicate findings to cross-functional teams. A growth-oriented environment with data-driven culture awaits.