Hybrid Senior Growth & Digital Marketing Lead

GALE Pacific Limited; Charlotte (NC); Hybrid; USD 120,000 - 160,000; Full time

Job summary

GALE Pacific Limited, a global leader in shade and fabrics, seeks a Senior Growth & Digital Marketing Manager in Charlotte, NC. This hybrid role drives measurable growth across digital touchpoints, overseeing website operations, CRM, marketing automation, email lifecycle programs, marketplace activation, and paid media efficiency.

You will translate audience insights into strategic recommendations, run testing, and scale what works, with leadership feedback to strengthen channel performance,

Qualifications

• Bachelor's degree in Marketing or Related Competency.
• 7–10 years of hands-on digital marketing experience across retail, D2C, and commercial channels.
• Proven experience managing annual media budgets across multiple networks, improving ROAS, customer acquisition efficiency, and revenue growth.
• Proven ability to increase conversion and revenue through advertising, email, automation, and CRM workflows.
• Hands-on Hubspot experience, including workflow design, segmentation, and reporting.
• Strong experience with website merchandising, content management, conversion optimization, and funnel optimization.
• Familiarity with PIM systems, content syndication tools, and digital shelf management.
• Experience overseeing paid media strategies with Google, Meta, and retail media networks.
• Comfort with attribution models, CAC analysis, and full-funnel evaluations.
• High proficiency in analytics dashboards and translating data into strategic recommendations.
• Strong collaborator who thrives in a fast-paced, cross-functional environment.

Responsibilities

• Oversee, evaluate, plan, and manage digital advertising strategy and performance across paid search, paid social, display, video, retail media networks, marketplaces, and emerging channels.
• Manage budgets and allocate spend across channels with data-driven decisions.
• Lead agency relationships and ensure KPIs, testing, roadmaps, reporting standards, and efficiency targets.
• Develop audience acquisition, remarketing, and demand generation strategies that support retail, D2C, and commercial business goals.
• Identify, evaluate, and test new advertising opportunities including CTV, streaming audio, influencer amplification, retail media capabilities, and emerging platforms.
• Establish measurement frameworks for ROAS, CAC, conversion efficiency, incrementality, and full-funnel performance to guide optimization and investment decisions.
• Partner with trade teams to align media strategy with seasonal priorities, product launches, retailer initiatives, and revenue objectives.
• Build and run testing initiatives across websites, landing pages, emails, ad creative, PDPs, and funnels, helping identify opportunities to improve conversion.
• Diagnose performance barriers at every stage of the funnel, identify friction points and implement solutions to lift conversion rates and revenue per session.
• Analyze performance metrics such as conversion rate, traffic quality, AOV, and campaign effectiveness to drive smarter budget allocation and traffic acquisition decisions.
• Create and evolve retention and remarketing strategies to extend customer lifecycle across all business channels.
• Manage daily activity, updates, and optimization for all brand websites, including UX refinements, merchandising, conversion rate optimizations, and troubleshooting.
• Ensure accuracy, consistency, and conversion performance across D2C sites and digital shelves for retail and commercial customers.
• Execute digital strategies and contribute to growth planning across owned, social, websites, and marketplace channels.
• Lead the development and management of category-specific strategy that supports awareness, evaluation, and conversion across channels.
• Monitor and measure product content across online channels, including keyword rankings, competitor activity, and listing quality, to identify and activate new opportunities to improve discoverability and conversion.
• Work with Account and Design teams to build and optimize brand pages, A+ content, and retail product detail pages using data-driven insights.
• Provide guidance and oversee SEO/SEM updates, metadata improvements, and search visibility enhancements to align with broader brand and channel strategies.
• Own the full email marketing ecosystem, including campaign planning, segmentation, journeys, nurture flows, automation, deliverability, and performance optimization.
• Manage email marketing and maintain Hubspot workflows, forms, and basic automation to support segmentation and campaign execution.
• Build and optimize buying programs that improve engagement, repeat purchase, AOV, conversion rate, and customer retention across retail, D2C, and commercial audiences.
• Use A/B testing on subject lines, creative, offers, and sequencing to improve open rates, click-through conversion, and revenue impact.
• Partner with Sales and Customer Experience teams to ensure CRM data, lead routing, and communications sequences support broader pipeline and revenue goals focusing on long-term value and lifecycle planning.
• Collaborate with Product, Sales, Operations, Creative, and IT to align on channel priorities, launch plans, promotional strategies, and new digital opportunities.
• Provide ongoing feedback to Brand Experience team on content gaps, creative performance, and messaging effectiveness, ensuring continual improvement and alignment.
• Share insights regularly with leadership to highlight opportunities, changes, and recommended actions that support sales, margin, and growth goals.
• Support execution of digital programs for retail, D2C, and B2B audiences, adapting content and campaigns, and establish best practices across departments.
• Help prioritize initiatives that drive impact across digital channels and beyond.
• Build dashboards and weekly/monthly reports that translate performance data into actionable insights and inform strategic planning.
• Track and analyze audience behavior, conversion funnels, lifecycle metrics, lead flow, and sales processes, identifying opportunities for improvement.
• Evaluate new tools, technology, systems, and partner to enhance automation, performance, analytics, testing capability, and digital operational efficiency and make recommendations tied to ROI and scalability.

Skills

Digital marketing strategy

Data-driven decisions

Cross-functional collaboration

Marketing analytics

Conversion optimization

Campaign optimization

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

SEO/SEM

Google Ads

Meta Ads

CRM workflows

Job description

GALE Pacific Limited, a global leader in shade and fabrics, seeks a Senior Growth & Digital Marketing Manager in Charlotte, NC. This hybrid role drives measurable growth across digital touchpoints, overseeing website operations, CRM, marketing automation, email lifecycle programs, marketplace activation, and paid media efficiency.

You will translate audience insights into strategic recommendations, run testing, and scale what works, with leadership feedback to strengthen channel performance,