Hybrid Law Firm Marketing & BD Specialist

DLA Piper; Reston (VA); Hybrid; USD 50,971 - 66,124; Full time

Job summary

DLA Piper is seeking a Marketing & BD program support professional to work under the Senior BD & Marketing Manager and collaborate with attorneys and staff across Marketing & BD to drive initiatives for Data Privacy, Protection and Security, and Labor & Employment practices.

You will partner with legal teams and the Pursuits & Directories group to generate content, coordinate events, and manage marketing collateral while tracking ROI and client outreach efforts in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3 years’ direct experience in marketing/BD in a large law firm or professional services environment.
• Proficiency with MS Word/Excel/PowerPoint/Teams; familiarity with Co-Pilot and Microsoft Dynamics is desirable.
• Collaborative, self-motivated, and able to manage multiple priorities and deadlines.

Responsibilities

• Supports client targeting and cross-selling initiatives.
• Supports practice group events, industry sponsorships, and webinars.
• Collaborates with Pursuits & Directories on content for RFPs and pitches.
• Manages marketing collateral, pitch materials, website and social media content.
• Tracks experience and credentials across firm systems and base slides.
• Contributes to marketing campaigns and targeted client outreach.
• Gathers data to measure ROI and drafts directory submissions and awards.
• Coordinates internal and external communications including alerts, newsletters and ads.]
• Masters firm systems, such as CRM and experience database, to create efficiencies.

Skills

Collaborative team player

Attention to detail

Critical thinker

Relationship builder

Proactive / self-starter

Strong written and verbal communicatie

Multitasking under deadlines

Education

Bachelor’s degree in Marketing, Communications, Business, or related field.

Tools

MS Word

MS Excel

PowerPoint

Teams

Co-Pilot

Microsoft Dynamics

Job description

DLA Piper is seeking a Marketing & BD program support professional to work under the Senior BD & Marketing Manager and collaborate with attorneys and staff across Marketing & BD to drive initiatives for Data Privacy, Protection and Security, and Labor & Employment practices.

You will partner with legal teams and the Pursuits & Directories group to generate content, coordinate events, and manage marketing collateral while tracking ROI and client outreach efforts in a fast-paced environment.